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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
ABM requires a strategic approach as companies understand that high-value prospects and client expansions may require a more personalised approach. This masterclass will take you through three strategic approaches: Strategic ABM, Scaled ABM and Programmatic ABM centred around targeting, engagement, and measurement.
We will look at how to align your content to your persona mindset using the latest technology to deliver maximum performance bringing together your CRM, social channels, display advertising, content promotion, remarketing and marketing execution platform to deliver seamless communications across both on and offline channels. Referencing technology such as Salesforce, Adobe, Hubspot, Marketo, LinkedIn, Tech Target and Demand Base.
We will explore how to align cross-functional teams, processes, and technology across the martech stack to deliver more successful sales conversions, improved account relationships, better customer service and more efficient use of budgets.
With the latest thinking, practices & case studies, the 2-day course takes a strategic approach to improving your current ABM, explores ABX and focuses your marketing across acquisition, retention and engagement to deliver personalised, automated and optimised communications.
Set at an advanced level, the course is designed for marketers or sales teams who want to improve their ABM expertise and are looking to develop strategies that improve performance and demonstrate impact.
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