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    Overview

    The Digital Marketing Strategy Masterclass will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy. The course will work through a step-by-step process to allow delegates to build a digital marketing strategy over the two days that they can take away and implement. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI). The course ends with delegates getting feedback on their strategies so they can refine before implementation.

    Who should attend?

    This is a practical course for anyone involved with the management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

    Learning outcomes

    • Digital marketing in perspective - challenges, trends and changes
    • AI for Digital Marketing - Advanced prompting, Custom GPTs, AI Tools, Multi-Modal AI
    • Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation
    • Digital Transformation - the ten key pillars of digital capability
    • Advanced digital channel techniques - SEO, paid search, social media, email and display advertising
    • Automation, personalisation and Conversion Rate Optimisation (CRO)
    • In-depth analytics - Google Analytics 4 (GA4) analysis, funnels, reporting and ROI
    • Building a measurement framework 
    • Digital marketing strategy workshop and feedback

    Testimonials

    “Excellent, it was both enjoyable and educational.”

    Dominic Wood-Hill Digital Marketing Lead Nordcloud

    “Daniel was a joy to listen to - both Knowledgeable and personable. The course itself was well structured.”

    Aidan Perston Digital Marketing and Operations Manager Forensic Risk Alliance

    "The more strategic framework elements were brilliant, and there were lots of really actionable points at every stage. Daniel was great, very interactive and clearly extremely knowledgeable, with a great practical level to his advice and delivery."

    Luke McCarthy

    Course Dates

    Start Date Duration Location
    02 Sep 2024 2d Virtual
     
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    24 Oct 2024 2d Virtual
     
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    26 Nov 2024 2d Virtual
     
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    17 Dec 2024 2d Virtual
     
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    15% off courses

    Apply DISCOUNT15
    Ends August 15 T&Cs.

    Course Directors

    This course may be run by any of the following Course Directors:-

    Daniel Rowles

    Ciaran Rogers

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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    Call us on 01628 427360
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