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An advanced course for senior marketers and other professionals seeking the leadership skills to succeed at a strategic level in a corporate environment that is now significantly more challenging. This course will help delegates answer tough questions of themselves as developing leaders and provide practical insights into effective senior leadership in the context of unprecedented disruption.

The course starts from the premise that there has been a seismic shift in the relationship between today’s leaders and those they seek to lead. Delegates will explore how leadership influence has to be earned and can be leveraged as they confront strategic challenges.

Who should attend?

This is a course for those with, or anticipating, significant strategic leadership responsibility. Marketing managers, marketing directors, brand managers, entrepreneurs in growing businesses, consultants, agency directors, leaders from other disciplines seeking to inform their leadership with a strategic marketing perspective. The themes explored will be relevant to those in any size or maturity of organisation and any category, with case studies tailored to each group.

Learning outcomes

  • Understand the nature of effective strategic leadership and the relevance of a marketing perspective
  • Understand the different challenges between functional management and broader strategic leadership
  • How effective leaders approach strategic development and execution
  • The importance of a strategic approach to organisational culture
  • The key skills required for today’s leaders in a disrupted, competitive environment. What’s changed?
  • Deep dive into communication and influencing skills deployed by effective leaders; engaging stakeholders in the strategic narrative
  • How effective leaders sustain organisational performance levels and strategic alignment of effort
  • Greater awareness and conscious management of your own, personal leadership ‘brand’ and how you will develop going forward

Course Dates

Start Date Duration Location
09 Jan 2024 2d Virtual
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06 Feb 2024 2d Virtual
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19 Mar 2024 2d Virtual
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24 Apr 2024 2d Virtual
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04 Jun 2024 2d Virtual
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Course Director

David Radford

David has over 20 years of director level experience in marketing. Most recently he was Chief Marketing Officer for Allianz Insurance plc, part of the global insurance and investments group Allianz SE. He has led strategic brand transformation programmes and high performing marketing teams in a range of organisations including Allianz UK, LV=, Barclays and Labatt Brewing. An energetic and inspiring speaker, David offers a perspective on senior leadership and strategic marketing that is both progressive and grounded in practical experience.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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