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    This interactive one-day course will provide a comprehensive understanding of how social media marketing can drive business results through the whole funnel, from awareness and consideration through to conversion and retention. We explore how to plan and develop an effective process for publishing and promoting content that engages audiences across the key social channels - Facebook, X/Twitter, Instagram, TikTok and LinkedIn.

    Who should attend?

    This course is designed for marketers already working in social media and who want to develop an effective process for publishing and promoting content and improve performance across the marketing funnel.

    Learning outcomes

    • How to develop effective social media plans
    • Set realistic social media objectives and goals
    • Define and segment your audience for maximum relevance
    • Integrate your owned (organic), earned (advocacy and influencers) and paid (ads) activity for optimal results
    • Create engaging content that actually gets seen by your target audience
    • Run ad campaigns that use the latest techniques for optimisation and efficiency
    • Explore the use of AI in social media marketing for improved targeting and engagement
    • How to prepare for and manage social media crises effectively


    “Fantastic, really interesting topics and useful takeaways. Will was brilliant and really laid back."

    Josh Sims Marketing Executive Re-flow Field Management

    Course Dates

    Start Date Duration Location
    24 Jul 2024 1d Virtual
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    25 Sep 2024 1d Virtual
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    30 Oct 2024 1d Virtual
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    10 Dec 2024 1d Virtual
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    Course Director

    Will Francis

    Will runs and creates digital marketing training programs for many of the leading institutions. His marketing expertise draws on nearly two decades spent working with the world’s most loved brands - through a social network (MySpace), a global ad agency (Adam&Eve DDB) and the digital agency he founded (Harkable). He is a published author, with a new title published by Penguin Random House due out in 2023. Will is a regular contributing expert in the media as well as at industry conferences and events, sharing his expertise and opinion on the digital matters of the day.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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