Social Media Marketing Planning

Overview

This interactive one-day course will provide a comprehensive understanding of how social media marketing can drive business results through the whole funnel, from awareness and consideration through to conversion and retention. We explore how to plan and develop an effective process for publishing and promoting content that engages audiences across the key social channels - Facebook, X/Twitter, Instagram, TikTok and LinkedIn.

Who should attend?

This course is designed for marketers already working in social media and who want to develop an effective process for publishing and promoting content and improve performance across the marketing funnel.

Learning outcomes

• How to develop effective social media plans
• Set realistic social media objectives and goals
• Define and segment your audience for maximum relevance
• Integrate your owned (organic), earned (advocacy and influencers) and paid (ads) activity for optimal results
• Create engaging content that actually gets seen by your target audience
• Run ad campaigns that use the latest techniques for optimisation and efficiency
• Explore the use of AI in social media marketing for improved targeting and engagement
• How to prepare for and manage social media crises effectively