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    Partnership marketing can be a powerful approach to achieving strategic organisation objectives as well as improving performance of ongoing tactical marketing activities.  Marketing partnerships can raise brand and organisational awareness, improve the quality of content, acquire and engage prospective customers; accelerate purchases and improve customer retention.

    This course is designed to help marketers navigate the partnership marketing landscape and provide tools and frameworks to help in create and implement different types of marketing partnerships. We will look at brand, content, influencer business and channel/reseller marketing partnerships. We will cover how to plan and manage a marketing partnership, how to develop a partnership marketing plan, how to manage ongoing challenges such as goal conflict and how to review and assess the effectiveness of a marketing partnership.

    Who should attend?

    Designed for those who want a better understanding of how to identify, create and manage marketing partnerships. This is course is suitable for those working in B2C, B2B or not-for-profit.

    Learning outcomes

    • How partnerships deliver to different marketing objectives
    • How brand partnerships can improve brand reputation and brand awareness
    • How to identify and select marketing partners
    • How to set up a marketing partnership
    • How to create syndicated content with marketing partners
    • How to create and implement influencer and advocate marketing programs
    • How channel reseller/retailer marketing partnerships work
    • How to develop a partnership marketing plan
    • How to manage marketing partnerships
    • How to assess the effectiveness of a marketing partnership


    “Very good, smoothly run, excellent delivery and a wealth of material.”

    Aileen Caskie DipM, FCIM, Chartered Marketer Strategic Marketing Consultant Dynamic Heart Ltd

    Course Dates

    Start Date Duration Location
    08 Jul 2024 1d Virtual
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    30 Sep 2024 1d Virtual
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    18 Nov 2024 1d Virtual
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    Course Director

    Simon Hall

    A Senior Marketing Director with around 30 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; other roles held were EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer as well as senior roles at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in B2B digital marketing and has been working with hundreds of organisations in creating and rolling out B2B digital marketing strategies and initiatives. He is also author of the books ‘Innovative B2B Marketing’ and ‘B2B Digital Marketing strategy’.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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