You may be already established in foreign markets or you may be about to expand internationally; this  course will help you gain a better understanding of international markets and provide with the latest approaches and frameworks in international marketing.  We will show you how to assess international markets and look at different market entry strategies, as well as how to manage products or services in an international context.  You will also learn new tips and guidance on how to develop global marketing programs and create an export plan.

Who should attend?

This course will be beneficial for companies of all sizes, who are either in the process or considering expanding operations abroad.  It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

Learning outcomes

  • How to develop your International Marketing Strategy and export plan
  • Conduct an organisational self-assessment relating to marketing internationally
  • Assess the attractiveness of markets from both a business and a marketing perspective
  • Learn about market entry strategies and new ways to enter markets
  • Identify factors affecting international product and service management
  • Look at international product strategy selection
  • Key considerations and frameworks for international pricing, international marketing communications and channel selection
  • Key techniques, tools and reference sources  
  • Create an export plan and international marketing plan

Course Dates

Start Date Duration Location
15 Jun 2022 1d Virtual
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22 Aug 2022 1d Virtual
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03 Oct 2022 1d Virtual
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28 Nov 2022 1d Virtual
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Course Director

Simon Hall

A Senior Marketing Director with around 25 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer and other roles prior to that at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in international business and marketing roles; helping organisations build and expand their business in overseas markets to include EMEA, APAC, USA and South America. Author of the book ‘Innovative B2B Marketing’.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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