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Showing 17 courses for "brand and product"
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Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Product Management Principles
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
Managing The Brand
Best practice in brand management; from defining the brand to brand plan and marketing activation.
Distinctive Brand Asset Management
How to manage an effective brand identity strategy.
B2B Product Management
How to manage your product portfolio and construct a B2B product marketing plan.
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
Supercharging Your Personal Impact.
Marketing and Brand Strategy
Develop your skills as a marketing planner in this online course which covers Marketing Strategy and Planning, Innovation Strategies and Brand Strategy and Management.
Pricing: Strategy and Tactics
A practical guide to setting prices, looking at the impact on your brand as well as profitability and growth.
Practical Product Management
How to manage your products to profit, stay ahead of the market and get the resources you need.
How to Create a Credible Business Case
How to construct, present and justify your business case to gain buy-in.
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Sustainable Brand Strategy
How to develop an ethical and sustainable brand strategy.
Innovation and New Product Development Masterclass
New Product Development and the Innovation Process.
International Brand Strategy
How to develop a successful global brand strategy.
Product Leadership Masterclass
How to create a portfolio that is balanced across the product lifecycle and strategically aligned for future sustainability.
The power of narrative and how stories shape the way we feel, think and act.