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    The world around us is changing fast and as product leaders it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online interaction & home working, through to the increasing customer preference for sustainability.

    We must continually review and develop our products and portfolios, focusing on what we need to do to stay relevant and competitive. Organisations that make faster, evidence-based good investment decisions will be the ones that continue to succeed. 

    But how do we encourage & support our teams to find opportunities to innovate, so that we grow profits, market share and secure our organisation’s future leadership position? How do we help our leadership teams to prioritise innovation and give good ideas a chance? Can you say that all your current internal investments are based on good enough evidence of market need and desire? 

    This stimulating masterclass will bring you practical methods, tools and techniques, real world examples, the opportunity to develop your network with like-minded individuals, share common challenges and learn from each other’s experience. By the end of this masterclass, you will be able to help your organisation to be more innovative, designing and delivering faster and more efficiently to meet changing market needs.

    Who should attend?

    B2C and B2B senior product & proposition leaders, who are responsible for growing existing product portfolios and finding opportunities to move into new products and markets.

    Learning outcomes

    • Evaluate how balanced your product portfolio is from core business through to transformational change
    • Explore innovative “sustainable” business models that are both environmentally friendly and profitable
    • Identify the biggest innovation challenges you have both internally and in meeting the needs of the changing market & environment
    • Adopt a transparent decision-making approach where the right people ask the right questions at the right time for the product lifecycle stage
    • Help cross functional decision makers to make better, evidence-based investment decisions that are grounded in what customers need and want
    • Empower your teams with a 7-step test to improve their innovation proposals - making it easier for you to say “yes”
    • Take tips from good innovation practice to work iteratively, incrementally and increase your speed to market 
    • Help your organisation foster, measure & reward innovation success


    "This was a great course. It refreshed my knowledge in some areas, and provided new tools to apply in others."

    Jessica Necchi Product Manager IOSH (Institution of Occupational Safety and Health)

    Course Dates

    Start Date Duration Location
    25 Sep 2024 2d Virtual
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    16 Dec 2024 2d Virtual
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    Course Director

    Julia Shalet

    Julia Shalet, known as the Product Doctor, is an award-winning innovator who has brought many new products and propositions to market and helped others to do the same. Her book, The Really Good Idea Test, has been published by Pearson and won an Axiom Business Book Award in 2021. She works with product teams, management and innovators from many different walks of life to adapt their culture and processes to work more innovatively, move ideas forward by making evidence-based decisions and develop product strategy, roadmaps and plans that get the most out of products across the lifecycle. Her recent work at a FTSE 100 company, training and certifying over 100 product coaches internationally, helped them win an award for corporate innovation culture change. Championing anti-waste, her insights and methods are focused on delivering products, services and experiences that people really want and need. Her work has been recognised by the BBC on tv and radio, in the Guardian, Observer, Independent, Techcrunch and her articles have been published in Forbes, Red and Management Today.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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