Product Leadership Masterclass

Overview

The world around us is changing fast and as product leaders it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online interaction & home working, through to the increasing customer preference for sustainability.

We must continually review and develop our products and portfolios, focusing on what we need to do to stay relevant and competitive. Organisations that make faster, evidence-based good investment decisions will be the ones that continue to succeed. 

But how do we encourage & support our teams to find opportunities to innovate, so that we grow profits, market share and secure our organisation’s future leadership position? How do we help our leadership teams to prioritise innovation and give good ideas a chance? Can you say that all your current internal investments are based on good enough evidence of market need and desire? 

This stimulating masterclass will bring you practical methods, tools and techniques, real world examples, the opportunity to develop your network with like-minded individuals, share common challenges and learn from each other’s experience. By the end of this masterclass, you will be able to help your organisation to be more innovative, designing and delivering faster and more efficiently to meet changing market needs.

Who should attend?

B2C and B2B senior product & proposition leaders, who are responsible for growing existing product portfolios and finding opportunities to move into new products and markets.

Learning outcomes

• Evaluate how balanced your product portfolio is from core business through to transformational change
• Explore innovative “sustainable” business models that are both environmentally friendly and profitable
• Identify the biggest innovation challenges you have both internally and in meeting the needs of the changing market & environment
• Adopt a transparent decision-making approach where the right people ask the right questions at the right time for the product lifecycle stage
• Help cross functional decision makers to make better, evidence-based investment decisions that are grounded in what customers need and want
• Empower your teams with a 7-step test to improve their innovation proposals - making it easier for you to say “yes”
• Take tips from good innovation practice to work iteratively, incrementally and increase your speed to market 
• Help your organisation foster, measure & reward innovation success