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How to plan and promote effective live, virtual or hybrid events
How to apply effective SEO techniques to improve performance, adapt to AI-led search and achieve sustained organic growth.
How to work more flexibly when planning and delivering digital and offline marketing projects using Agile project management approaches.
How to set-up, direct and tactically control marketing projects that produce results.
How to develop an effective writing style for B2B.
Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
How to plan and run effective digital communications campaigns using all the key digital channels.
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How to improve the performance of your email campaigns.
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.