This course is designed for marketers, copywriters and creative professionals who want to create quality content more efficiently with the help of AI. 
You’ll cover effective prompting for AI images, video, audio and copywriting, before exploring context engineering and ways to systemise processes with custom GPTs/Gems/Copilot Agents. You’ll also get hands-on experience with a wide range of tools, learn proven ways to align AI-generated copy with your brand voice – and discover workflow suggestions for maximum impact and efficiency.
As the capabilities of generative AI tools are developing quickly, you’ll explore the most up-to-date features in tools including ChatGPT, Claude, Descript, Gemini, Midjourney, ElevenLabs, Suno and more.
This practical, hands-on course is for individuals who want proven ways to use AI in their content creation – plus, ways to systemise and scale marketing processes. It’s suitable for those with little or no previous experience in using Generative AI.
- How AI boosts efficiency and creativity across the content lifecycle
- Prompt and context engineering for text image audio and videoÂ
- Using GPTs Copilot Agents and workflows to systemise content productionÂ
- Researching and writing long and short-form copy with AI aligned to brand tone of voiceÂ
- Creating editing and adapting images illustrations infographics and moodboards with AIÂ
- Generating video audio speech and music from text and visual inputsÂ
- Repurposing and editing content into short social clips across formatsÂ
- An introduction to AI avatars and synthetic mediaÂ
- Ethics governance and key considerationsÂ
While this workshop typically features Copilot Studio, Midjourney, Descript, ElevenLabs, Suno and Gemini, we remain flexible to incorporate newly available AI tools.Â
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
Great insight into AI and how many opportunities there are to improve & increase content output.
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