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Exploring the latest digital marketing trends, tools and techniques.
How to develop your digital marketing strategy and implement advanced digital channel techniques.
An introduction to the basic principles of ED&I in marketing.
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
How to maximise your SEO to increase Google SEO traffic and drive more customers.
Provides fundamentals of effective Search Engine Optimisation (SEO) & Pay-Per-Click (PPC) campaigns.
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How to plan and run effective digital communications campaigns using all the key digital channels.
How and when to use Google Analytics 4 (GA4).
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
How to develop and run results-driven Facebook (Meta) advertising campaigns.