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    Courses

    Showing 28 courses for "digital marketing"

    Principles

    Intermediate

    Virtual

    Digital Marketing Campaign Planning

    Develop a multi-channel approach to digital marketing campaign planning that optimises results.
    Virtual

    Search Engine Optimisation (SEO)

    How to maximise your SEO to increase Google SEO traffic and drive more customers.
    Virtual

    PPC Google Ads

    How to plan and optimise your PPC Google Ads campaigns.
    Virtual

    Digital Marketing Analytics

    Using data marketing analytics across key digital channels to develop a competitive advantage.
    Virtual

    Digital Marketing in Practice

    Exploring the latest digital marketing trends, tools, and techniques.
    Virtual

    B2B Digital Marketing Strategy and Techniques

    How to align your B2B digital marketing strategy with business and sales objectives.
    Virtual

    Email Marketing

    How to improve the performance of your email campaigns.
    Virtual

    Content Marketing

    Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
    Virtual

    User Experience (UX) Design

    Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
    Online

    Digital Marketing Channels

    Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
    Virtual

    Facebook & Instagram (Meta) Advertising

    How to develop and run results-driven Facebook (Meta) advertising campaigns.
    Virtual

    Global Digital Marketing

    How to develop and deliver digital communications across a range of digital channels in different market contexts.
    Virtual

    Google Analytics 4 (GA4)

    How and when to use Google Analytics 4 (GA4).
    Virtual

    Digital Marketing Optimisation

    How to use analytics to guide your digital marketing planning.
    Virtual
    New

    Programmatic Advertising

    The opportunities and benefits of programmatic advertising and how to set up effective campaigns
    Short

    GA4 Reports and Dashboards

    How to create GA4 reports and dashboards that drive actionable insights.
    Virtual
    New

    AI Customer Journey

    Effectively leverage AI to optimise the customer journey for superior customer experiences.
    Virtual
    New

    AI Enabled Content Production

    How to use Generative AI tools for creating text, images, animations, and videos.
    Virtual
    New

    Ecommerce Optimisation

    Ecommerce optimisation for revenue growth through best practices, emerging trends, and practical techniques.
    Online
    New

    Search Engine Optimisation (SEO) – Online Course

    This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.

    Advanced