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Courses
Principles
Virtual
Content Marketing Principles
Develop an effective and engaging digital content marketing programme.
Virtual
Search Engine Marketing (SEM) Planning Principles
Plan Search Engine Optimisation (SEO) strategies and how to set up PPC Google Ads campaigns.
Virtual
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
Virtual
New
In-Person
AI in Marketing
AI and emerging digital tech to improve customer experiences, drive data-driven insights and create and optimise content.
Intermediate
Virtual
Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Virtual
Search Engine Optimisation (SEO)
How to maximise your SEO to increase Google SEO traffic and drive more customers.
Virtual
PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns.
Virtual
Digital Marketing Analytics
Using data marketing analytics across key digital channels to develop a competitive advantage.
Virtual
Digital Marketing in Practice
Exploring the latest digital marketing trends, tools, and techniques.
Virtual
B2B Digital Marketing Strategy and Techniques
How to align your B2B digital marketing strategy with business and sales objectives.
Virtual
Email Marketing
How to improve the performance of your email campaigns.
Virtual
Content Marketing
Create standout content, develop robust strategies, and achieve business objectives through effective planning and execution.
Virtual
User Experience (UX) Design
Create exceptional user experiences with design thinking, engaging UX patterns, and AI integration.
Online
Digital Marketing Channels
Gain a complete overview of key digital marketing channels in this online course: SEO, PPC, social media, content marketing, display advertising, email and websites.
Virtual
Facebook & Instagram (Meta) Advertising
How to develop and run results-driven Facebook (Meta) advertising campaigns.
Virtual
Influencer Marketing
Explore influencer marketing's impact on brand growth, covering celebrity endorsements, employee programmes, and customer advocacy.
Virtual
Google Analytics 4 (GA4)
How and when to use Google Analytics 4 (GA4).
Virtual
LinkedIn Advertising
How to run paid LinkedIn advertising marketing campaigns within LinkedIn Campaign Manager.
Virtual
Digital Marketing Optimisation
How to use analytics to guide your digital marketing planning.
Virtual
Programmatic Advertising
The opportunities and benefits of programmatic advertising and how to set up effective campaigns
Short
GA4 Reports and Dashboards
How to create GA4 reports and dashboards that drive actionable insights.
Virtual
New
AI Customer Journey
Effectively leverage AI to optimise the customer journey for superior customer experiences.
Virtual
New
AI Enabled Content Production
How to use Generative AI tools for creating text, images, animations, and videos.
Virtual
New
Ecommerce Optimisation
Ecommerce optimisation for revenue growth through best practices, emerging trends, and practical techniques.
Online
New
Search Engine Optimisation (SEO) – Online Course
This online course is designed to provide you with a comprehensive understanding of the fundamentals of SEO and its role in improving organic search visibility.
Advanced
Virtual
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Virtual
Content Strategy
Build a measurable and effective content marketing strategy using a 9-step framework.
Virtual
Google Analytics 4 (GA4) Advanced
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
Virtual
User Experience (UX) Strategy
Create a strategic UX approach to optimise user experiences and drive business growth.
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