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User Experience (UX) design plays a pivotal role in determining organisational success, with a seamless and engaging user experience significantly impacting user satisfaction, customer loyalty, and overall business growth.

This masterclass delves deep into understanding the buyer journey, analyzing critical touchpoints and pain points that shape user experiences. By developing effective strategies aligned with user needs and expectations, we create meaningful interactions driving engagement. Exploring digital psychology, we study neurodiversity, personality traits, and motivational drivers, designing experiences that resonate deeply with diverse user groups, fostering emotional connections and enhancing satisfaction.

Additionally, we evaluate the importance of integrating new digital technologies, like AI, to elevate user experiences and streamline processes. Throughout the course, we use theory, research, and real-world examples. Participants will build upon their existing UX expertise, developing custom playbooks of tips, tools, and techniques for their organisations. Ample opportunities to discuss current and future projects ensure practical application and relevance to participants' professional needs.

Who should attend?

This course is designed for those seeking to enhance their expertise in UX strategy, design, or implementation, and anyone involved in shaping their organisation's UX agenda and vision.

This course is applicable to all devices and all sectors (B2C, B2B or non-profit).

Learning outcomes

  • Understanding the Buyer Journey
    • Analyse the buyer journey to identify critical touchpoints and pain points that impact user experiences
    • Develop strategies to align your UX initiatives with the user's needs and expectations throughout their journey
  • Exploring Digital Psychology
    • Discover the intricacies of digital psychology, including attention, personality traits, and motivational drivers
    • Apply psychological principles to design experiences that resonate deeply with diverse user groups
  • Embracing Artificial Intelligence and other New Technologies
    • Explore the incorporation of new digital technologies, such as AI, to enhance user experiences – including the design of custom AI systems
    • Incorporating innovation into your UX strategy to stay competitive in a rapidly changing digital environment
  • Harnessing Creative Thinking
    • Cultivate creative thinking skills through prompts and exercises to inspire innovative UX solutions
    • Apply creative approaches to problem-solving and designing engaging experiences
  • Incorporating Decision-Making Models
    • Understand decision-making models and their implications for user behaviour
    • Leverage decision-making insights to optimise UX strategy and drive desired user actions
  • Support Diversity and Sustainability
    • Apply creative choices that will make your design more inclusive of both physical and neurodiversity
    • Ways in which you can make your designs more sustainable

Course Dates

Start Date Duration Location
21 Feb 2024 1d Virtual
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03 Apr 2024 1d Virtual
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25 Jun 2024 1d Virtual
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Course Director

Tim Fidgeon

Tim is a CIM Consultant and Course Director. He has managed User Experience projects for Fortune 500 and FTSE 100 companies, including: BT, General Motors, GlaxoSmithKline, Google, Royal Bank of Scotland, Unilever, UPS, and Vodafone. These projects have included new product development, website re-designs and up-skilling global UX teams. He has over 20 years' experience in developing excellent User Experiences and driving growth. Tim's articles on User Experience have been published by: .net magazine, New Media Knowledge, Usability News and Web Standards Group.


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