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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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User Experience (UX) design plays a pivotal role in determining organisational success, with a seamless and engaging user experience significantly impacting user satisfaction, customer loyalty, and overall business growth.
This masterclass delves deep into understanding the buyer journey, analyzing critical touchpoints and pain points that shape user experiences. By developing effective strategies aligned with user needs and expectations, we create meaningful interactions driving engagement. Exploring digital psychology, we study neurodiversity, personality traits, and motivational drivers, designing experiences that resonate deeply with diverse user groups, fostering emotional connections and enhancing satisfaction.
Additionally, we evaluate the importance of integrating new digital technologies, like AI, to elevate user experiences and streamline processes. Throughout the course, we use theory, research, and real-world examples. Participants will build upon their existing UX expertise, developing custom playbooks of tips, tools, and techniques for their organisations. Ample opportunities to discuss current and future projects ensure practical application and relevance to participants' professional needs.
This course is designed for those seeking to enhance their expertise in UX strategy, design, or implementation, and anyone involved in shaping their organisation's UX agenda and vision.
This course is applicable to all devices and all sectors (B2C, B2B or non-profit).
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