Google Analytics 4 (GA4)

Overview

Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it over Google (Universal) Analytics.

The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business and develop deeper insights into campaign ROI. 

The key features include:  

• Insights powered by artificial intelligence (AI) 
• Deeper audience integration with Google Ads 
• Customer lifecycle-framed reporting 
• Customer-centric data measurements  
• New navigation and reporting 
• Enhanced ecommerce reporting 
• Customise reports
• Using explore reports

Who should attend?

Users of Google Universal Analytics moving to GA4 in Digital Marketing teams, SEOs, Website managers, Ecommerce managers, Google Ads Buyers.  

If you are a GA4 Editor or Administrator the Google Analytics 4 (GA4) Advanced course covers advanced settings.

Learning outcomes

• What is Google Analytics 4 (GA4)? 
• How is it different from Google Universal Analytics? 
• How to manage the automatically created GA4 properties
• Events
  
  • What are the new events in GA4
  • How conversions have now replaced goals
  • How to set up events that track your current conversions
• New reports
  
  • Acquisition – Tracking visitors from first to last touch in the customer journey
  • Engagement - Focusing on the detail of engagement time
  • Monetisation – Monitoring revenue generation
  • Retention - Analysing users by cohorts and developing Lifetime Value
  • User Demographics - Location, age, gender, interests, and language
  • User Technology - How users prefer to access your site
• Advertising
  
  • Which channels drive the most conversions?
  • Which touchpoints do customers use?
  • First, last and data-driven models
• Use Explorations to develop:
  
  • Path analysis
  • Funnel analysis
  • Segment overlap
  • User explorer
• Current Limitations of GA4
• The Future of Google Analytics 4