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    This online course is for anyone looking to develop practical digital marketing skills. The course was developed by digital marketing specialists with the aim of providing you with practical skills that can be put to work immediately. This is an on-demand course built around the key digital channels, including:

    1. SEO - improving search engine results
    2. PPC - enhancing conversion opportunities
    3. Social Media - deepening customer engagement
    4. Content Marketing - supporting consumer decisions
    5. Display Advertising - increasing brand preference and sales
    6. Email Marketing - optimising campaigns
    7. Websites and Usability - improve site performance and experience
    8. Key Trends - understanding the key drivers of change

    This flexible course is built around 25 hours of online study of core subjects and supporting topics. It is designed to allow you to study key channel subjects in any order.

    To help you apply the insights and tips, you will have access to the content for twelve months.

    Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day. 

    For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions regarding technical requirements. 

    Who should attend?

    The course has been designed for marketing professionals, business owners and entrepreneurs looking for a comprehensive overview of key digital marketing channels.

    Learning outcomes

    Following the completion of the course, delegates will be able to:

    1. SEO – optimise keyword and landing page analysis
    2. PPC – improve conversion while reducing costs
    3. Social Media – plan campaigns and analyse results
    4. Content Marketing – support the pathway to purchase
    5. Display Advertising – increase awareness and conversions
    6. Email Marketing – optimise customer relationships
    7. Websites and Usability – develop engagement and conversions 
    8. Key Trends – identify key digital marketing challenges


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    Course Director

    In partnership with Target Internet

    This course has been developed in partnership with Target Internet and is delivered by their CEO, Daniel Rowles. Daniel has worked in digital marketing for the past 23 years and has extensive experience working both client side and within the agency environment, helping to plan and implement digital marketing strategies. He is the voice of the top-10 Digital Marketing Podcast and an award-winning author. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques. His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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