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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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In this course we will explore the opportunities of programmatic advertising and the benefits for brands and consumers. We will consider the evolution of digital advertising, the key market drivers for programmatic and its ecosystem e.g. Demand-Side Platforms (DSP), Agency Trading Desks (ATDs) and Supply-Side Platforms (SSPs). We will outline the business case and benefits of programmatic advertising and we will cover (in a vendor and technology-independent way) the business decisions and practical steps marketers will need to take in order set up effective plans and campaigns.
By the end of the course, delegates will have the confidence to differentiate between manual and programmatic advertising and apply their practical knowledge to building a digital advertising plan for their companies.
This course is aimed at anyone with an interest in or responsibility for programmatic advertising. This will include marketers already working with programmatic advertising and looking to optimise strategy and processes, as well as those who are new to programmatic advertising and would like to improve their knowledge and understanding.
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