Pricing
| Virtual: | £625.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
Virtual
Overview
Google Analytics 4 is becoming a key tool for marketers developing a Privacy-First Strategy. This course is designed to go beyond day-to-day reporting and build a strategic approach to developing customer insights using GA4.
Who should attend?
This course is aimed at marketers and analysts who are already using GA4 looking to develop a greater understanding of how to improve tracking performance. It will also help you set up advanced reports and generate insights into brand awareness, ecommerce and lead generation.
If you are not already using GA4, you may be interested in attending the Google Analytics 4 (GA4) course prior to attending this course
Learning outcomes
- Determine which set up of Google Analytics 4 is needed for your brand, ecommerce or lead generation
- How to improve the setup if it was automatically generated by Google
- Advanced set up of cross domain tracking and subdomains
- Gain a deeper understanding of tracking specific events and conversions for
- Brand awareness
- Ecommerce
- Lead generation
- Publishers
- Customer support
- Using Explorations to build segments and audiences
- Advanced customised reports to improve insights for your teams
- Organic search performance
- PPC reports
- Social reports
- Advanced Explorations
- Cohort exploration
- Segment overlap
- User exploration
- User lifetime
- How to export to BigQuery
- Import and track Bing and Facebook advertising data
- Understand Google Analytics attribution modelling
- How to use Google Advertising reports for multi-channel funnels
Testimonials
Course Director
Graham Hansell
Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
