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    User Experience (UX) design is vital for organisations seeking to succeed and thrive in competitive markets. A seamless and engaging user experience can significantly impact a company's success - influencing user satisfaction, customer loyalty, and overall business growth. This interactive one-day course will take you through how to craft exceptional user experiences:

    1. Design Thinking: How to design intuitive and compelling experiences
    2. Specific Solutions: UX design patterns for common challenges
    3. Integrating AI: Leveraging AI to develop excellent user interactions

    Throughout the course, we will provide real-world examples and hands-on exercises to deepen your understanding of critical UX design issues. Additionally, you will have opportunities to discuss and apply these principles to your current and future projects, making this course highly practical and relevant to your professional needs.

    Who should attend?

    Ideal for marketers and website designers, this course provides a comprehensive grounding in the best practices for User Experience (UX) design, with a focus on effectively integrating AI technologies across various channels and devices.

    This course is applicable to all sectors (B2C, B2B and non-profit).

    Learning outcomes

    • Develop a UX mindset to effectively address design challenges
    • Understand actual user behaviours for audience engagement
    • How to run user research, including: focus groups, surveys, usability and A/B testing
    • Design guidelines for accessibility, addressing the needs of users with disabilities or diverse requirements
    • Core UX principles, including: interaction cost & aesthetics, expectations & consistency, and affordances & visibility
    • Design seamless experiences across channels, including: multi-channel, small screens, touch screens, voice control, and chatbots
    • Best practices for designing key UX elements, such as homepages, navigation, comparison tables, forms and checkout, icons, and chat interfaces
    • Using AI to support UX design efforts and implement best practices for the design of AI systems

    Course Dates

    Start Date Duration Location
    11 Sep 2024 1d Virtual
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    06 Nov 2024 1d Virtual
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    Course Director

    Tim Fidgeon

    Tim is a CIM Consultant and Course Director. He has managed User Experience projects for Fortune 500 and FTSE 100 companies, including: BT, General Motors, GlaxoSmithKline, Google, Royal Bank of Scotland, Unilever, UPS, and Vodafone. These projects have included new product development, website re-designs and up-skilling global UX teams. He has over 20 years' experience in developing excellent User Experiences and driving growth. Tim's articles on User Experience have been published by: .net magazine, New Media Knowledge, Usability News and Web Standards Group.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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