AI Enabled Content Production

Overview

This course is designed for marketers, copywriters, and creative professionals who want to gain a technical understanding of Generative AI and how to develop content using the latest free tools available. The focus of this course is on learning the technical aspects of using AI to generate text, images, animations, music and videos.

As the capabilities of generative AI tools are evolving at a rapid rate, you will be trained on the most up-to-date tools, including ChatGPT, Descript, Gemini, Midjourney, Adobe Podcast, RunwayML, DALL-E and more.

Who should attend?

This course is tailored for individuals aiming to explore AI tools for content creation. It is suitable for those with little or no previous experience in using Generative AI.

Learning outcomes

• How AI workflows can enhance efficiency and reduce costs
• Craft prompts for text, images, audio, and video generation
• Using LLMs (ChatGPT, Gemini) for content creation (hands-on)
• Generate copy for blogs, social media and narratives (hands-on)
• Using AI models to generate images and videos (hands-on)
• Compare the different image generation AI tools (demo)
• Transform static images into video animations (hands-on)
• Create human-like speech for videos and podcasts (hands-on)
• Adapt and refine videos to align with your intended vision (demo)
• Subtitle videos for translation and accessibility (demo)
• How to produce studio-quality audio for podcasts (demo)

The course typically features ChatGPT, Midjourney, RunwayML, Descript, Adobe Podcast, DALL-E and Gemini, we remain flexible to incorporate newly available AI tools.