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This course is designed for marketers, copywriters, and creative professionals who want to gain a technical understanding of Generative AI and its applications in content production. The focus of this course is on learning the technical aspects of AI tools and techniques for generating text, images, animations, and videos, rather than on the creative process itself.

Generative AI refers to a class of artificial intelligence techniques and models that enable computers to generate or create new content such as images, videos, music, or text. These models are trained on large datasets and can create new content by synthesizing patterns and relationships that they learn from the data.

You will gain practical experience using widely recognised Generative AI tools, including ChatGPT, MidJourney, Stable Diffusion, Deforum, ModelScope, AutoGPT and more to produce text, images, animations, and videos. We will dive deep into the technical underpinnings of Generative AI, investigating how AI models can be trained and refined.

Who should attend?

This course is designed for marketing professionals who want to gain a solid understanding of the technical aspects of Generative AI and be able to apply this knowledge to enhance their work in content production. This course is suitable for those with no previous experience in Generative AI, coding, or machine learning.

Learning outcomes

  • Discover tools like ChatGPT, MidJourney, Stable Diffusion and more
  • Discover prompt engineering techniques to manipulate ChatGPT
    • How to fine-tune a large language model (demo)
    • How to check for Plagiarism using AI (hands-on)
    • Build the perfect LinkedIn post (hands-on)
  • Practice prompt engineering techniques to generate images
    • Apply the perfect structure for an image prompt (hands-on)
    • Practice inpainting and out painting in Stable Diffusion (hands-on)
    • Create photorealistic images (hands-on)
  • Try new techniques to generate videos and animations
    • Use DeForum in Stable Diffusion to generate animations (demo)
    • How to easily create similar animation with a paid tool (hands-on)
    • Create videos for free with ModelScope (demo)

This course will be using ChatGPT, Google Colab, Replit, OpenAI, Stable Diffusion with DeForum and ModelScope and AutoGPT. These tools are free to use, and you will be asked to sign up prior to the course.

Course Dates

Start Date Duration Location
10 Jan 2024 1d Virtual
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07 Feb 2024 1d Virtual
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06 Mar 2024 1d Virtual
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10 Apr 2024 1d Virtual
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15 May 2024 1d Virtual
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13 Jun 2024 1d Virtual
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Course Director

Raj Kotecha

Raj Kotecha is the founder of, a provider of professional services, consulting and training to multinational organisations. He holds an MSc in Technology Management and today focuses on how AI, culture and modern marketing shape how businesses and consumers interact. He has worked with brands such as Nike, Colliers and The Guardian on their content programs and produced podcasts and videos alongside leading entrepreneurs and celebrities including Gary Vaynerchuk, Tony Robbins and Steven Bartlett.


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