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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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This course is designed for marketers, copywriters, and creative professionals who want to gain a technical understanding of Generative AI and its applications in content production. The focus of this course is on learning the technical aspects of AI tools and techniques for generating text, images, animations, and videos, rather than on the creative process itself.
Generative AI refers to a class of artificial intelligence techniques and models that enable computers to generate or create new content such as images, videos, music, or text. These models are trained on large datasets and can create new content by synthesizing patterns and relationships that they learn from the data.
You will gain practical experience using widely recognised Generative AI tools, including ChatGPT, MidJourney, Stable Diffusion, Deforum, ModelScope, AutoGPT and more to produce text, images, animations, and videos. We will dive deep into the technical underpinnings of Generative AI, investigating how AI models can be trained and refined.
This course is designed for marketing professionals who want to gain a solid understanding of the technical aspects of Generative AI and be able to apply this knowledge to enhance their work in content production. This course is suitable for those with no previous experience in Generative AI, coding, or machine learning.
This course will be using ChatGPT, Google Colab, Replit, OpenAI, Stable Diffusion with DeForum and ModelScope and AutoGPT. These tools are free to use, and you will be asked to sign up prior to the course.
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