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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
This one-day course looks at using the latest AI tools for customer journey optimisation, including predictive analytics, sentiment analysis, personalised content strategies, chatbots, and conversion rate optimisation techniques. Key tools covered include SparkToro, Dynamic Yield, Adobe Target, Audiense, Orange, Kimola, Crayon, Midjourney, Stable Diffusion, IBM Watson, Marpipe and ChatGPT.
The course will cover:
This course is designed for marketers, CX specialists and business professionals seeking to leverage AI tools for optimising the customer journey.
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