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    This one-day course looks at using the latest AI tools for customer journey optimisation, including predictive analytics, sentiment analysis, personalised content strategies, chatbots, and conversion rate optimisation techniques. Key tools covered include SparkToro, Dynamic Yield, Adobe Target, Audiense, Orange, Kimola, Crayon, Midjourney, Stable Diffusion, IBM Watson, Marpipe and ChatGPT.

    The course will cover:

    • How predictive analytics can forecast customer behaviours
    • Sentiment analysis tools to gauge customer sentiments
    • Creating dynamic  content across customer touchpoints
    • Using AI-driven chatbots for enhanced customer interaction
    • AI techniques to boost conversion rates at critical stages

    Who should attend?

    This course is designed for marketers, CX specialists and business professionals seeking to leverage AI tools for optimising the customer journey.

    Learning outcomes

    • The role of AI in the customer journey: Emerging trends, ethics and key concepts of AI
    • AI-Data Driven Audience Personas: Developing personas and applying personalisation to improve conversion through the customer journey
    • AI-Driven Customer Segmentation: Use AI algorithms to segment customers, build insights from sentiment analysis and explore product-market fit
    • Developing Dynamic Content: Create AI content across touchpoints ensuring relevance, and use AI-powered chatbots (and virtual assistants) to enhance retention and engagement
    • Conversion Rate Optimisation (CRO): Apply AI-driven optimisation techniques to measure, test, predict and improve conversion rates and drive desired actions at crucial stages of the customer journey

    Course Dates

    Start Date Duration Location
    26 Jun 2024 1d Virtual
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    06 Aug 2024 1d Virtual
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    04 Sep 2024 1d Virtual
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    24 Oct 2024 1d Virtual
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    09 Dec 2024 1d Virtual
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    Course Director

    Sarah Jones

    Sarah specialises in the development and implementation of marketing strategies that accelerate revenue, profit, and value for business. She is highly skilled in strategy, digital marketing, digital transformation, AI, data, CRM, multi-channel marketing, ABM, campaign management, metrics, and automation. Working in B2C and B2B across sectors, Sarah has held senior leadership roles with brands including Asda, Mars, Experian, Regus, Pfizer (Wyeth) and BOC. As well as running her business, Sarah is a consultant, lecturer, and trainer for the Chartered Institute of Marketing (CIM), is a regular public speaker, and appears on radio and industry panels to explore how marketing can be used to deliver business growth and ROI.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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