Facebook & Instagram (Meta) Advertising

Overview

Facebook is still the world’s most widely used social platform with nearly 2.6 billion monthly active users around the globe. Its worldwide reach (which also extends to Instagram, Messenger and WhatsApp) along with its advanced targeting capabilities makes it one of the most powerful advertising platforms in the world (even after the recent Apple privacy updates).

This course is designed to teach you how to run results-driven Facebook advertising campaigns and takes you through all the important aspects of audience selection, campaign development and performance monitoring. Our six-step framework is designed to provide you with the processes and checklists that will help you plan and optimise your campaigns.

Who should attend?

This course is for marketers or business owners looking to plan and run results-driven Meta advertising campaigns.

Learning outcomes

How to:

• Plan Meta advertising campaigns using a 6-step framework
• Develop your Meta audience personas and ad sets
• Manage Meta pixel and event tracking implementation
• Set up Meta ad funnels within the audience centre
• Build Meta audiences following best practice
• Design ads and use formats that deliver results
• Build large campaigns with multiple ad sets and ads
• Optimise and scale your campaigns