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Facebook is still the world’s most widely used social platform with nearly 2.6 billion monthly active users around the globe. Its worldwide reach (which also extends to Instagram, Messenger and WhatsApp) along with its advanced targeting capabilities makes it one of the most powerful advertising platforms in the world (even after the recent Apple privacy updates).

This course is designed to teach you how to run results-driven Facebook advertising campaigns and takes you through all the important aspects of audience selection, campaign development and performance monitoring. Our six-step framework is designed to provide you with the processes and checklists that will help you plan and optimise your campaigns.

Who should attend?

This course is for marketers or business owners looking to plan and run results-driven Meta advertising campaigns.

Learning outcomes

How to:

  • Plan Meta advertising campaigns using a 6-step framework
  • Develop your Meta audience personas and ad sets
  • Manage Meta pixel and event tracking implementation
  • Set up Meta ad funnels within the audience centre
  • Build Meta audiences following best practice
  • Design ads and use formats that deliver results
  • Build large campaigns with multiple ad sets and ads
  • Optimise and scale your campaigns


“It was a fantastic course - really informative and well run. Sarah was a really excellent course director. Lots of practical tips and advice that I'll apply to my own work."

Rachel Forbes Communications Officer East Renfrewshire Council

Course Dates

Start Date Duration Location
30 Jan 2024 1d Virtual
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27 Feb 2024 1d Virtual
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26 Mar 2024 1d Virtual
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16 Apr 2024 1d Virtual
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21 May 2024 1d Virtual
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18 Jun 2024 1d Virtual
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Course Director

Sarah Kerrigan

Sarah is a LinkedIn and Facebook advertising specialist and practitioner as well as a digital trainer and facilitator. Being a digital native, Sarah has been working in the social media space her whole professional career both as a social media practitioner and a trainer with experience client-side and agency-side. Sarah has trained thousands of professionals in her time from small business owners to CMOs and senior marketers from Fortune 500 companies and is highly experienced at helping B2C and B2B businesses and professionals get the most out of social advertising and digital. Sarah’s training is highly practical.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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