• CoBrowse
  • Our dedicated team is ready to help you. Call us on +44 (0)1628 427360 or email us at training@cim.co.uk.


    Facebook is still the world’s most widely used social platform with nearly 2.6 billion monthly active users around the globe. Its worldwide reach (which also extends to Instagram, Messenger and WhatsApp) along with its advanced targeting capabilities makes it one of the most powerful advertising platforms in the world (even after the recent Apple privacy updates).

    This course is designed to teach you how to run results-driven Facebook advertising campaigns and takes you through all the important aspects of audience selection, campaign development and performance monitoring. Our six-step framework is designed to provide you with the processes and checklists that will help you plan and optimise your campaigns.

    Who should attend?

    This course is for marketers or business owners looking to plan and run results-driven Meta advertising campaigns.

    Learning outcomes

    How to:

    • Plan Meta advertising campaigns using a 6-step framework
    • Develop your Meta audience personas and ad sets
    • Manage Meta pixel and event tracking implementation
    • Set up Meta ad funnels within the audience centre
    • Build Meta audiences following best practice
    • Design ads and use formats that deliver results
    • Build large campaigns with multiple ad sets and ads
    • Optimise and scale your campaigns


    "Really informative and granular in terms of campaign build and optimisation. I felt really comfortable asking questions and the Course Director was great at giving her advice and best practices relating to our business. It has provided me with the knowledge and confidence to make informed decisions regarding campaign strategies moving forward. I would highly recommend this course to anyone who is considering it."

    Shannon Egan Digital Communications & Social Media Specialist 3Arena, Dublin

    “It was a fantastic course - really informative and well run. Sarah was a really excellent course director. Lots of practical tips and advice that I'll apply to my own work."

    Rachel Forbes Communications Officer East Renfrewshire Council

    “Fantastic course - I have learnt so much in a day and it's really helped my confidence.”

    Kelly Davidson Social Media Director We Are Nameless

    "The course flowed really well. Each module was broken up into manageable sections, and comprehensively covered all areas."

    Dan Todd Marketing Manager Onward Living

    “I learned a lot. Sarah was very engaging, thorough and knowledgeable.”

    Jack Henry Norris Digital Engagement Manager King’s College London

    Course Dates

    Start Date Duration Location
    18 Jun 2024 1d Virtual
    Add to Basket
    Book Now
    23 Jul 2024 1d Virtual
    Add to Basket
    Book Now
    27 Aug 2024 1d Virtual
    Add to Basket
    Book Now
    24 Sep 2024 1d Virtual
    Add to Basket
    Book Now
    29 Oct 2024 1d Virtual
    Add to Basket
    Book Now
    19 Nov 2024 1d Virtual
    Add to Basket
    Book Now
    12 Dec 2024 1d Virtual
    Add to Basket
    Book Now

    Course Director

    Sarah Kerrigan

    Sarah is a LinkedIn and Facebook advertising specialist and practitioner as well as a digital trainer and facilitator. Being a digital native, Sarah has been working in the social media space her whole professional career both as a social media practitioner and a trainer with experience client-side and agency-side. Sarah has trained thousands of professionals in her time from small business owners to CMOs and senior marketers from Fortune 500 companies and is highly experienced at helping B2C and B2B businesses and professionals get the most out of social advertising and digital. Sarah’s training is highly practical.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


    Are these courses for you?

    If so please continue to add any extra courses to your cart or check out.

    Want to purchase courses for multiple people or have any other training requirements?
    Call us on 01628 427360
    Email us at training@cim.co.uk
    or click on the 'Need Help' icon that has appeared to the right.