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This course is for anyone who wants to develop an effective and engaging digital content marketing programme.  You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key success criteria. At the end of the course delegates will be able to apply this knowledge into building a content marketing plan for their organisation.

Who should attend?

Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans, using social media, blogging, podcasting and video content. It is equally applicable to B2B or B2C marketers, particularly for those who are working for brands that are trying to build a reputation as thought leaders within their industry.

Learning outcomes

  • Why content marketing is important and its key benefits
  • Understand what makes great content and the importance of storytelling
  • Types of content you should use, topical versus evergreen content and using Google’s Hero, Hub and Help content model
  • Learn how to build a content plan
  • Become a thought leader and build brand awareness
  • Decide which channels to use to host and share your content, including blogging, video, search, podcasting and social media
  • How to identify and work with key Influencers
  • How to measure and evaluate the impact of content marketing


"I really enjoyed the experience of a virtual course - having not taken part in training delivered this way before, I was pleasantly surprised at how I found it. I didn't feel there was any detriment or adverse effect on the quality compared to if it had been delivered in person. I found the day to be engaging and very interesting."

Virtual training delegate

"Very interactive and kept learners interested."

Virtual training delegate

"Very good, considering that for me was the 1st time with an online course."

Virtual training delegate

Course Dates

Start Date Duration Location
11 Apr 2024 1d Virtual
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17 Jun 2024 1d Virtual
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Course Director

Nick Baggott

Nick Baggott FCIM is MD of Navigate Consulting Ltd and has worked in over 50 countries globally with clients like Google, Microsoft, American Express, Avon, EY, BP and Vodafone. He has consulted on and managed campaigns using content marketing and social media for a number of years and has a successful digital marketing blog. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to one of the UK’s biggest independent agencies before leaving when the company was sold to Publicis. Nick has been a CIM Course Director for a range of social media & digital courses for the last 9 years.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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