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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the multiple interactions of the customer journey, how to deliver consistent and engaging messaging at each touchpoint, multichannel optimisation and how to evaluate performance and attribution.
This course is for marketers looking to provide customers with a more consistent and engaging experience across multiple digital platforms. This workshop would suit all marketers who want to create an integrated digital marketing plan that optimises results.
“Really enjoyable, tied in with my current work. Included us all, was relevant, great director.”
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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