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    Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the multiple interactions of the customer journey, how to deliver consistent and engaging messaging at each touchpoint, multichannel optimisation and how to evaluate performance and attribution.

    Who should attend?

    This course is for marketers looking to provide customers with a more consistent and engaging experience across multiple digital platforms. This workshop would suit all marketers who want to create an integrated digital marketing plan that optimises results.

    Learning outcomes

    • How to create an integrated, multi-channel digital marketing plan
    • Map your customer journey from awareness to purchase to understand the performance of each channel
    • Learn how to develop integrated creative ideas based on customer insights
    • Understand which digital channels to use and when and how to combine them for maximum effect
    • Use appropriate metrics to assess campaign performance, measuring ROI and engagement
    • Understand the challenges of measuring multi-channel campaigns and correctly assessing attribution.


    “Great, one of the best virtual courses I've attended. Delivery-wise wise the course leader was clear and upfront about the structure, gave plenty of breaks, and there was lots of interactivity with no awkward silences. Content-wise - lots of interesting examples and anecdotes that brought the subject to life, I would have liked more time to discuss the different social platforms and measurements but I appreciate it was a lot to fit into 1 day.”

    Karis Lonsdale Senior Planning Manager SMG

    “The day was laid out clearly which helped me focus on each section and the topics that were discussed were relevant and helpful.”


    Hannah Moore Digital Marketing Manager Pretty Pragmatic

    “Really enjoyable, tied in with my current work. Included us all, was relevant, great director.”

    Riana Mousicos Marketing Assistant Hollywood Bowl Group

    Course Dates

    Start Date Duration Location
    25 Jun 2024 1d Virtual
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    15 Aug 2024 1d Virtual
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    09 Sep 2024 1d Virtual
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    17 Oct 2024 1d Virtual
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    02 Dec 2024 1d Virtual
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    Course Director

    Nick Baggott

    Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 8 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, a specialist CRM focused agency. Nick regularly advises clients on CRM strategy and helps them to build their CRM road maps.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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