Pricing
| Virtual: | £525.00 |
|---|---|
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
Virtual
Overview
This highly practical course shows you how to move beyond simple Google AdWords keywords tactics by introducing you to Google Ads Audience Targeting and goal orientated strategies.
You will gain insights into AI bidding strategies, and how to reduce time spent on keyword research. The course covers audience targeting, ROI modelling, campaign restructuring using AI and effective conversion and attribution setup. Additionally, you will learn to optimise ad copy using AI, how to collaborate with agencies and expand campaign reach through Performance Max and Google Shopping.
You will learn how to:
• Leverage AI-driven strategies to enhance PPC campaigns
• Implement PPC test and learn methodology
• Increase efficiency in PPC management
• Collaborate effectively with PPC agencies
• Use Google Performance Max to optimise your advertising
Who should attend?
Marketing or web managers and executives who are required to plan and implement PPC campaigns (B2C or B2B markets).
Learning outcomes
• How to set up AI bidding for PPC campaigns
• Key factors shaping Google PPC management strategies
• How to reduce time spent doing PPC keyword research
• Identify your most valuable target audiences
• PPC strategies to outperform the competition
• How to build an ROI model for PPC
• Restructure PPC campaigns for improved results using AI
• Use attribution and set-up conversions for improved results
• Analysing PPC data to optimise campaign performance
• Developing the right PPC advertising mix for your market
• Leveraging AI-powered copywriting tools to create PPC ads
• Developing an effective PPC campaign
• How to select and work with a PPC agency
• Using the latest tools and techniques to improve effectiveness
• Maximise growth using Performance Max and Google Shopping
Testimonials
Course Director
Graham Hansell
Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.
