This course shows how to grow beyond simple Google AdWords keyword ads and into the new Google AdsAudience and Goal focused profitable investment.

Delegates will learn how to:

  • Restructure PPC marketing campaigns around Audience Insights
  • Gain Quick Wins from PPC advertising test and learn methodology
  • How to increase efficiency in PPC management
  • Gain better methods of working with a PPC agency
  • Utilise pay per click in mobile, shopping and image search

Who should attend?

Marketing or web managers and executives who are required to plan and implement PPC campaigns (B2B or B2C markets).

Learning outcomes

  • Advanced paid per click search bidding that drive campaign success
  • The key influences on Google PPC management
  • How to reduce time spent doing PPC keyword research
  • Identify your best target audiences
  • Learn from and beat a PPC competitor
  • How to build an ROI model for Pay Per Click marketing
  • How to restructure your existing PPC campaigns for better results
  • Use attribution and set-up conversions for better results
  • Collecting, measuring and managing PPC reporting
  • Developing the right PPC advertising mix for your market
  • PPC ads copywriting with ETAs and CTAs
  • How to put together a workable Pay Per Click plan
  • How to select and work with a PPC agency
  • Using the right tools for PPC
  • Optimisation PPC for mobile and shopping

Course Dates

Start Date Duration Location
16 Jun 2022 1d Virtual
Add to Basket
Book Now
26 Jul 2022 1d Virtual
Add to Basket
Book Now
23 Aug 2022 1d Virtual
Add to Basket
Book Now
29 Sep 2022 1d Virtual
Add to Basket
Book Now
25 Oct 2022 1d Virtual
Add to Basket
Book Now
29 Nov 2022 1d Virtual
Add to Basket
Book Now
08 Dec 2022 1d Virtual
Add to Basket
Book Now

Course Director

Graham Hansell

Graham has 25 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first search engine optimisation company. Graham is very experienced in planning and executing everything from short burst e-Commerce campaigns through to global multilingual digital lead generation programmes. He excels in delivering his wide experience to delegates within his own easy to understand frameworks and using practical real-world examples so people can apply what they have learnt.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

We are currently having a technical issue with this form.

Please be aware of the following.

If your web browser is using 'Ad Blocker' technology this may interfere with the rendering of the form.

Please either turn it off temporarily, or add '' to any 'whitelist' it may contain.

Thank you for your patience.


Are these courses for you?

If so please continue to add any extra courses to your cart or check out.

Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at
or click on the 'Need Help' icon that has appeared to the right.

  • CoBrowse