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    Overview

    AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more.

    In this one-day training course, we will explore current advances and the long-term transformative power of this new technology and consider how marketing professionals can stay ahead of the curve and harness the full potential of these innovative tools.

    This course aims to equip you with the knowledge and skills necessary to evaluate the capabilities of the latest AI tools and emerging digital tech. It will also consider how sophisticated algorithms, predictive analytics, augmented reality and chatbots continue to redefine marketing strategies.

    We will explore various aspects of AI technologies and emerging digital trends, to understand their impact on consumer behaviour, data analysis, customer segmentation, content creation, personalisation and CX. We will also assess the ethical considerations surrounding AI technologies and how to navigate potential pitfalls and challenges.

    Who should attend?

    This course is for anyone interested in the latest AI tools and emerging digital technologies, and how marketers can leverage these advancements to enhance their efficiency, make data-driven decisions, deliver exceptional customer experiences and drive better results for their organisations.

    Learning outcomes

    • Review the best AI tools (free and paid) for marketers, to include ChatGPT, JasperAI, Brandwatch, Flick, MarketMuse, Grammarly and SEMrush
    • Content generation: how the latest AI tools can assist in creating and optimising marketing content
    • Data analysis and customer insights: how AI can provide valuable insights about customer behaviour, preferences, and trends
    • Predictive analytics: how AI can analyse data to make accurate predictions about customer behaviour, market trends, and campaign performance
    • Social media monitoring: how AI tools can monitor social media platforms, online forums, and review sites to track brand mentions, customer sentiment, and emerging trends
    • Marketing automation: how AI can streamline marketing tasks such as email marketing, social media scheduling, and campaign management
    • Voice and visual search optimisation: how AI tools can help marketers optimise their content and ads for voice-based and image-based queries
    • Customer experience: how AR, VR and AI-powered chatbots can assist with purchase decisions to improve customer experience and satisfaction
    • Evaluate customer acceptance and adoption of AI and the ethical implications

    While this workshop typically includes established AI tools, we remain flexible in our approach to incorporate newly available options.

    Testimonials

    "I'm very happy with the course - it showed me how AI could be used across the marketing journey, with lots of case studies and examples of useful tools. As a jumping-off point, it was perfect and I feel empowered to go and experiment with the areas that are most relevant to me."

    Claire Round Brand Marketing Director

    “A canter through all the various aspects of AI. Fascinating and enlightening.”

    Josephine Lavelle Director of Marketing and Engagement Forestry England

    “It was very engaging and I learnt a lot!”

    Charlotte Matton Customer Relationship Manager Ordnance Survey

    “Great experience.”

    Nicole Hughes Marketing Specialist Experian

    “Helpful, informative, thought-provoking, and insightful.”

    Anja Teichert Marketing Executive The King’s Fund

    Course Dates

    Start Date Duration Location
    19 Jun 2024 1d Virtual
     
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    05 Jul 2024 1d Virtual
     
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    18 Jul 2024 1d Virtual
     
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    06 Aug 2024 1d Virtual
     
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    28 Aug 2024 1d London
     
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    16 Sep 2024 1d Virtual
     
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    24 Sep 2024 1d Virtual
     
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    09 Oct 2024 1d Virtual
     
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    16 Oct 2024 1d London
     
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    06 Nov 2024 1d Virtual
     
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    25 Nov 2024 1d Virtual
     
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    04 Dec 2024 1d London
     
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    16 Dec 2024 1d Virtual
     
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    Course Director

    Nick Baggott

    Nick Baggott FCIM has been a CIM Course Director for CRM & Digital for 9 years. He is a Professor at Hult International Business School and MD of Navigate Consulting Ltd. He works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, a specialist CRM focused agency. Nick regularly advises clients on digital and data strategy as well as being an expert in CRM and customer experience. Throughout his career, Nick has stayed at the forefront of digital marketing and data driven marketing thinking, by being curious and constantly evolving his content to reflect marketing trends and client needs. Nick is focused on helping clients who may not have the technical knowledge of all of the tools available to understand which tools and techniques can help their business reach its goals.

    Virtual delivery

    Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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