Pricing
In-Person: | £599.00 |
---|---|
Virtual: | £499.00 |
Member In-Person: | Log in for prices |
Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more.
In this one-day training course, we will explore current advances and the long-term transformative power of this new technology and consider how marketing professionals can stay ahead of the curve and harness the full potential of these innovative tools.
This course aims to equip you with the knowledge and skills necessary to evaluate the capabilities of the latest AI tools and emerging digital tech. It will also consider how sophisticated algorithms, predictive analytics, augmented reality and chatbots continue to redefine marketing strategies.
We will explore various aspects of AI technologies and emerging digital trends, to understand their impact on consumer behaviour, data analysis, customer segmentation, content creation, personalisation and CX. We will also assess the ethical considerations surrounding AI technologies and how to navigate potential pitfalls and challenges.
This course is for anyone interested in the latest AI tools and emerging digital technologies, and how marketers can leverage these advancements to enhance their efficiency, make data-driven decisions, deliver exceptional customer experiences and drive better results for their organisations.
While this workshop typically includes established AI tools, we remain flexible in our approach to incorporate newly available options.
For help choosing the right course, call our expert team.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.