Pricing
| In-Person: | £649.00 |
|---|---|
| Virtual: | £525.00 |
| Member In-Person: | Log in for prices |
| Member Virtual: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
Virtual
New
In-Person
Overview
AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more.
In this one-day training course, we will explore current advances and the long-term transformative power of this new technology and consider how marketing professionals can stay ahead of the curve and harness the full potential of these innovative tools.
This course aims to equip you with the knowledge and skills necessary to evaluate the capabilities of the latest AI tools and emerging digital tech. It will also consider how sophisticated algorithms, predictive analytics, augmented reality and chatbots continue to redefine marketing strategies.
We will explore various aspects of AI technologies and emerging digital trends, to understand their impact on consumer behaviour, data analysis, customer segmentation, content creation, personalisation and CX. We will also assess the ethical considerations surrounding AI technologies and how to navigate potential pitfalls and challenges.
Who should attend?
This course is for anyone interested in the latest AI tools and emerging digital technologies, and how marketers can leverage these advancements to enhance their efficiency, make data-driven decisions, deliver exceptional customer experiences and drive better results for their organisations.
Learning outcomes
- Review the best AI tools (free and paid) for marketers, to include ChatGPT, JasperAI, Brandwatch, Flick, MarketMuse, Grammarly and SEMrush
- Content generation: how the latest AI tools can assist in creating and optimising marketing content
- Data analysis and customer insights: how AI can provide valuable insights about customer behaviour, preferences, and trends
- Predictive analytics: how AI can analyse data to make accurate predictions about customer behaviour, market trends, and campaign performance
- Social media monitoring: how AI tools can monitor social media platforms, online forums, and review sites to track brand mentions, customer sentiment, and emerging trends
- Marketing automation: how AI can streamline marketing tasks such as email marketing, social media scheduling, and campaign management
- Voice and visual search optimisation: how AI tools can help marketers optimise their content and ads for voice-based and image-based queries
- Customer experience: how AR, VR and AI-powered chatbots can assist with purchase decisions to improve customer experience and satisfaction
- Evaluate customer acceptance and adoption of AI and the ethical implications
Testimonials
Course Dates
| Start Date | Duration | Location | ||
|---|---|---|---|---|
| 18 Dec 2023 | 1d | Virtual | Book Now | |
| 16 Jan 2024 | 1d | Virtual | Book Now | |
| 25 Jan 2024 | 1d | Virtual | Book Now | |
| 21 Feb 2024 | 1d | Virtual | Book Now | |
| 28 Feb 2024 | 1d | London | Book Now | |
| 12 Mar 2024 | 1d | Virtual | Book Now | |
| 18 Apr 2024 | 1d | Virtual | Book Now | |
| 23 Apr 2024 | 1d | London | Book Now | |
| 14 May 2024 | 1d | Virtual | Book Now | |
| 19 Jun 2024 | 1d | Virtual | Book Now | |
| 26 Jun 2024 | 1d | London | Book Now |
Course Director
Nick Baggott
Nick Baggott FCIM has been a CIM Course Director for CRM & Digital for 9 years. He is a Professor at Hult International Business School and MD of Navigate Consulting Ltd. He works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, a specialist CRM focused agency. Nick regularly advises clients on digital and data strategy as well as being an expert in CRM and customer experience. Throughout his career, Nick has stayed at the forefront of digital marketing and data driven marketing thinking, by being curious and constantly evolving his content to reflect marketing trends and client needs. Nick is focused on helping clients who may not have the technical knowledge of all of the tools available to understand which tools and techniques can help their business reach its goals.
Virtual delivery
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
