Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical one-day course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.

You will learn how to:
• Acquire new customers using search, online advertising and digital PR channels
• Increase engagement through your website, social and content channels
• Build stronger relationships through email marketing
• Develop a test & learn approach and how to evaluate campaign performance.

A case study will be used throughout the day to allow you to put the theory into practice.

Who should attend?

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right.

Learning outcomes

• Understand how to implement the key digital marketing tools and techniques
• Develop an engaging web site and content plan
• Learn how to optimise your site to increase engagement
• Use keywords to build into your search and content strategy
• Understand how to maximise the effectiveness of display and social media ads, to drive traffic
• Learn how to reach a wider audience by influencing key influencers
• Understand which social channels are right for your target audience
• Maximise social media engagement and reach
• Understand when to develop a mobile app and when to create mobile enabled web content
• Learn the key principles of effective email marketing
• Learn about the tools and techniques for measuring digital campaigns
• Use a case study throughout the day to see how to practically apply the skills and techniques

Course Dates

Start Date Days Location
10 Dec 2019 1 London
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15 Jan 2020 1 London
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24 Feb 2020 1 London
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29 Apr 2020 1 London
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11 Jun 2020 1 Birmingham
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Course Director

Nick Baggott

Nick Baggott has been delivering digital training for 12 years, working in over 50 countries, with some of the world’s most famous brands. Previously, he was Group Client Service Director of Chemistry Communications Group PLC, until it was sold to Publicis. Nick delivers many of CIM’s digital training programmes both in the public and in-company team.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Want to purchase courses for multiple persons or have any other training requirements?
Call us on 01628 427360
Email us at training@cim.co.uk
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