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Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.

You will learn how to:

  • Acquire new customers using search, online advertising and social channels
  • Increase engagement through your website, social and content channels
  • Build stronger relationships through email marketing
  • Develop a test & learn approach and how to evaluate campaign performance

A case study will be used throughout the day to allow you to put the theory into practice.

Who should attend?

This course is designed for people who want to get a better understanding of the key digital marketing tools and techniques with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right. Suitable for those working in B2C and B2B marketing.

Learning outcomes

  • How to implement the key digital marketing tools and techniques
  • Develop an engaging web site and content plan
  • Learn how to optimise your site to increase engagement
  • Use keywords to build into your search and content strategy
  • How to increase traffic using display & social media ads 
  • Learn how to reach a wider audience by influencing key influencers
  • Which social channels are right for your target audience
  • Maximise social media engagement and reach
  • When to develop a mobile app/create mobile enabled web content
  • Learn the key principles of effective email marketing
  • Tools and techniques for measuring digital campaigns
  • Use a case study to apply the skills and techniques


“Great Course, Nick was very engaging and friendly and I learnt a lot throughout the course.”

Lyn Conroy Marketing Executive Royal Highland Agricultural Society of Scotland

“Great course covering the basic principles of digital marketing. Super informative and included some great resources and links.”

Kc Drummond Marketing Assistant TOTM

"Really good! Nick was lovely and very informative. He answered all the questions put to him really well which helped myself as a listening party."

Charlotte Hughes

Course Dates

Start Date Duration Location
12 Dec 2023 1d Virtual
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08 Jan 2024 1d Virtual
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05 Feb 2024 1d Virtual
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04 Mar 2024 1d Virtual
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10 Apr 2024 1d Virtual
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07 May 2024 1d Virtual
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03 Jun 2024 - Short
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Course Director

Nick Baggott

Nick Baggott has been delivering digital training for 12 years, working in over 50 countries, with some of the world’s most famous brands. Previously, he was Group Client Service Director of Chemistry Communications Group PLC, until it was sold to Publicis. Nick delivers many of CIM’s digital training programmes both in the public and in-company team.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.


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