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What the UK Government spending review means for marketers
- 17 June 2025
This week, the UK Government unveiled its spending review, announcing increased funding for public services and several key infrastructure projects.
While the Chancellor’s speech focused primarily on health and social care, housing, transport, and green energy, other elements of the review are set to directly impact the marketing sector - both in the short and long term.
This breakdown explores two key policy decisions that marketers could be affected by after yesterday’s announcement.
£1.2bn investment in skills and apprenticeships
The sector stands to gain substantially from investment in skills and apprenticeships, following the announcement of a record £1.2 billion funding allocation by the conclusion of the spending review. This equates to an additional £300 million annually over the next four years, which is a further boost for young people and employers who are already set to benefit from the Institute for Apprenticeships and Technical Education Bill.
The Bill, which has now received Royal Assent, includes a redirection of funding and the introduction of new foundation apprenticeships, which will ensure that young people have more accessible routes into employment.
With the Bill becoming law and the announcement of increased funding in skills and apprenticeships, more employers will have the opportunity to hire marketing apprentices.
This presents a huge opportunity to businesses, by removing the need for prescriptive requirements - such as regular statutory reviews of standards and the Secretary of State gaining direct authority over occupational standards and assessment plans - the apprenticeship system becomes more agile and adaptable to employer needs. Crucially, the Bill also gives employers greater flexibility in how they use apprenticeship levy funds, including the ability to invest in a wider range of training and workforce development. As a result, employers will now be able to tap into a broader talent pool, foster long-term loyalty, and build a workforce equipped to thrive in a rapidly evolving sector.
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