Quick read

Our quick reads keep you up to date with the latest marketing insights on the go. Discover brand new news stories making an impact in the marketing industry from our expert news team.

What is Marketing? — Quick Read

What is Marketing?

14/03/2023

Planning a marketing strategy — Quick Read

Planning a marketing strategy

14/03/2023

The 7Ps of marketing — Quick Read

The 7Ps of marketing

10/03/2023

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet — Quick Read

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet

09/07/2021

Starling Bank calls on marketers to diversify creative imagery — Quick Read

Starling Bank calls on marketers to diversify creative imagery

28/05/2021

How The Valuable 500 aims to normalise disability in advertising — Quick Read

How The Valuable 500 aims to normalise disability in advertising

21/05/2021

You don't need a big budget to make a big impact — Quick Read

You don't need a big budget to make a big impact

30/04/2021

Are you ready to be a marketing leader? — Quick Read

Are you ready to be a marketing leader?

20/04/2021

How freelancers can be a marketer’s secret weapon — Quick Read

How freelancers can be a marketer’s secret weapon

12/02/2021

The new non-boozy booze brands making moderation mainstream — Quick Read

The new non-boozy booze brands making moderation mainstream

29/01/2021

The next stage of social commerce: livestream shopping — Quick Read

The next stage of social commerce: livestream shopping

15/01/2021

John Lewis Christmas ad 2020: Our take on ‘Give a little love’ — Quick Read

John Lewis Christmas ad 2020: Our take on ‘Give a little love’

13/11/2020

Video game marketing: Gimmick or goldmine? — Quick Read

Video game marketing: Gimmick or goldmine?

30/10/2020

The new LinkedIn feature for marketers to get excited about — Quick Read

The new LinkedIn feature for marketers to get excited about

16/10/2020

Marketers must embrace older consumers properly — Quick Read

Marketers must embrace older consumers properly

09/10/2020

Burger King's controversial Twitch tactics cause backlash — Quick Read

Burger King's controversial Twitch tactics cause backlash

25/08/2020

Can Instagram Reels topple TikTok? — Quick Read

Can Instagram Reels topple TikTok?

14/08/2020

Quick Read

The most inspiring brand innovations during lockdown

28/07/2020

Why are brands leaving Facebook? — Quick Read

Why are brands leaving Facebook?

03/07/2020

Quick Read

The most impactful ads emerging from brand recovery

05/06/2020

Six simple steps to overcome the working from home slump — Quick Read

Six simple steps to overcome the working from home slump

22/04/2020

Four ways to make the most of working from home — Quick Read

Four ways to make the most of working from home

19/03/2020

Sainsbury's invests in personalisation with 'On the go' stores — Quick Read

Sainsbury's invests in personalisation with 'On the go' stores

12/02/2020

Veganuary: It takes more than a month to make a difference — Quick Read

Veganuary: It takes more than a month to make a difference

27/01/2020

Peloton advert attracts social media backlash — Quick Read

Peloton advert attracts social media backlash

06/12/2019

Starling Bank makes good use of its airtime — Quick Read

Starling Bank makes good use of its airtime

18/10/2019

Every Mind Matters campaign launches with prime time TV takeover — Quick Read

Every Mind Matters campaign launches with prime time TV takeover

10/10/2019

Volkswagen rebrands as emissions scandal resurfaces — Quick Read

Volkswagen rebrands as emissions scandal resurfaces

01/10/2019

The problem with Facebook's privacy cafés — Quick Read

The problem with Facebook's privacy cafés

06/09/2019

Facebook tightens hold on WhatsApp and Instagram — Quick Read

Facebook tightens hold on WhatsApp and Instagram

08/08/2019

Cancer Research campaign causes a commotion — Quick Read

Cancer Research campaign causes a commotion

12/07/2019

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