Member Exclusive: Supercharge your SEO and first-party data strategy Exchange_Lock
Webinar

Member Exclusive: Supercharge your SEO and first-party data strategy

  • Broadcast: Wednesday 18 May 2022
  • Graham Hansell

If your marketing strategy is reliant on paid media and the previous generation of analytics, now is the time to plan for change.

Get ahead of the curve with this member exclusive webinar. Data expert Graham Hansell will share his tips on how to grow your SEO and reduce the risk of lost traffic when both third-party cookies and Google Universal Analytics stop serving data to marketers in 2023.

In this session, you will learn how to see Google Analytics 4 as an opportunity to plan and implement a strong privacy-focused measurement strategy. You will also discover how to improve your first-party customer data collection and make sure you’re prepared for the changes to come.

Tune in live for the chance to take part in our Q&A session and ask your questions to Graham, course director for CIM’s brand-new First-Party Data Strategy training.

Members can watch the session on demand to find out:

  • How to benefit from the new Google Analytics 4
  • How to grow your SEO to avoid loss of traffic
  • How to build a strong measurement strategy.

 

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About the Speaker

Graham Hansell
Graham Hansell Course director, CIM

Graham Hansell is a pioneering figure in digital marketing, with 30 years of experience shaping the industry. Starting with the UK's first Web Directory (Britnet.com) in 1995, he quickly saw the power of answering people's questions as a business driver. As the Founder and Managing Director of Sitelynx, established in 1996, the UK’s first SEO agency, Graham has been instrumental in advancing search engine marketing. His expertise spans AEA, AEO, AEM, SEO, PPC, Content, CRO and Analytics, focusing on delivering measurable results through his philosophy of "Profit by being Discovery".

He has worked across diverse sectors, including.

  • News Broadcasting (ITV & Sky)

  • Finance (MasterCard & UBS)

  • Retail (Brand Alley & Tog24)

  • Global Brands (Sony & British Council). 

His strategic planning methodology integrates Owned, Paid, and Earned media to maximise ROI for clients worldwide.

In addition to his leadership at Sitelynx, Graham owns the Demand Generation Agency SLX.marketing and serves as a Course Director for The Chartered Institute of Marketing (CIM), delivering training on Advertising, Analytics, Answer Engine Marketing (AEM), First Party Data and Organic Search. His reputation as an insightful thought leader is further solidified by his hands-on approach to strategy and his dedication to practically staying at the forefront of digital trends.

For more insights, connect with Graham on LinkedIn.

 

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