As part of our international growth strategy to elevate the marketing profession and support marketers worldwide, CIM has partnered with the African Marketing Confederation (AMC), which will benefit individuals, businesses and society across both continents.
This partnership will allow the two bodies to align their marketing standards, education, and qualifications to advance the profession, whilst also offering professional marketers and practitioners in the UK and Africa access to valuable development opportunities.
The news was covered in media titles such as:
UK:
- Marketing Beat: New partnership to support marketing careers in the UK and Africa
- Decision Marketing: CIM signs pact with African group to advance profession
International:
Outlets from Africa and Asia also reported on the news that CIM and the AMC have partnered:
- Biz Community (South Africa): African and UK marketing professionals to benefit from CIM-AMC alliance
- Media Update (South Africa): CIM and AMC Announce Partnership
- Business Ghana (Ghana): The African Marketing Confederation & The Chartered Institute of Marketing announce new partnership
- Zawya (UAE, Saudi Arabia, Egypt, and other parts of the Middle East and Africa): African and UK marketing professionals to benefit from CIM-AMC alliance
- Marketing Spread (South Africa): The Chartered Institute of Marketing and the African Marketing Confederation announce new partnership
- Brand Icon Image (Nigeria): Chartered Institute of Marketing, African Marketing Confederation Announce New Partnership
- MarkLives.com (South Africa): Newsletter - The Chartered Institute of Marketing and the African Marketing Confederation have partnered
- The Media Online (South Africa): Media Moves - Chartered Institute of Marketing, African Marketing Confederation Announce Partnership
- MyPressportal (South Africa): The African Marketing Confederation and The Chartered Institute of Marketing announce New Partnership
Discussing the partnership, CIM chief executive Chris Daly commented: "The formal collaboration between CIM and AMC is founded on our mutual vision to elevate the marketing profession, benefiting individuals, businesses, and society as a whole. The strategic partnership, will also see CIM provide access to its Global Professional Marketing Framework, with the aim of aligning AMC’s standards to the framework, creating a pathway for marketers to advance their careers both in the UK and across Africa."
"We see this partnership as just the start and look forward to working closely with AMC to enhance our agreement and introduce new benefits to both audiences. Together we will empower marketers to navigate key challenges, seize opportunities, and make meaningful contributions to society through their expertise and leadership."
Helen McIntee, president of AMC said: “CIM and AMC are united by a shared vision to elevate the marketing profession. This collaboration provides marketers extensive opportunities for professional growth, including broader access to training, qualifications, cutting-edge thought leadership, and insights into emerging trends. By empowering marketing professionals in Africa and the UK, we will equip them with the skills needed to navigate uncertainty and drive business growth, ultimately benefiting society as a whole.”
If you would like to elevate your marketing career, why not review our training courses or speak to our team: training@cim.co.uk.
-ENDS-
For CIM media enquiries
James Delves
CIM Head of PR, Content and Community
For AMC media enquires
Lunice Johnston
LJ Communications, MD & Founder
Lunice@ljcommunications.co.za
About CIM
For over 100 years, CIM has been the universal voice of marketing, championing our industry and its positive impact on organisations, economies and the wider society. Today, we play a more significant role than ever in supporting, developing and representing our members and the profession around the world. Always on top of the latest developments, we offer inspiring insights and thought leadership to generate transformative discussion and ideas.
On an individual level, marketers at every stage of their career find us a trusted and people-centred provider of clear guidance, training and professional qualifications – especially on their path to being accredited as a Chartered Marketer. If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business.
We’re at the forefront of all that’s exciting about marketing. Our services build careers and boost businesses. We continue to speak out for our industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem.
Find out more about CIM by visiting www.cim.co.uk.
About AMC
The African Marketing Confederation is the ground-breaking Pan African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa. Founded in 2011, the AMC is a collaboration between the African national marketing bodies and associations to exchange expertise and information, and to promote the marketing profession as a whole.
By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital and to ensure that the continent has platform for like-minded marketing professionals at the highest level. The AMC aims to grow and support Leaders in Marketing in Africa, through this platform. The AMC founding members are also fully committed to observing each country’s unique and varying cultures, languages, standards of education and level of development which require home-grown marketing approaches designed and nurtures by Africans themselves. Find out more about AMC by visiting https://africanmarketingconfederation.org/.
