Marketing trends you need to know for 2025

In marketing, success isn’t just about reaching customers — it’s about creating meaningful connections at the right moment and through the most effective channels. Therefore, to stay ahead of the curve, we should always be looking toward the future. 

In 2024, much of the conversation centred around generative AI and the looming “cookie apocalypse,” overshadowing other key marketing trends. But as we step into 2025, the question arises: will AI continue to dominate the industry’s focus, or will new technologies and evolving markets steal the spotlight?
Ten industry experts from Uber Advertising, Tripadvisor, McKinsey & Company, Global, and others weigh in on the transformative trends set to reshape the marketing landscape over the next 12 months.