GCC launch event

Gulf News: Chartered Institute of Marketing launches in Dubai to strengthen marketing capability across the UAE and GCC 

CIM has officially launched its new regional hub in Dubai Knowledge Park, marking a significant milestone in its expansion across the Middle East. 

As part of its expansion, CIM hosted a launch event, which brought together senior leaders, industry influencers and marketing professionals to celebrate CIM’s commitment to elevating marketing standards across the GCC. 

CIM announces SLPMSC

Daily FT: CIM appoints new committee to elevate marketing capability in Sri Lanka

Last month, CIM announced the formation of the CIM Sri Lanka Professional Member Support Committee (SLPMSC), designed to enhance the professional journey of CIM members in Sri Lanka by strengthening marketing capability at both individual and organisational levels.  

Speaking about the establishment of the committee, newly appointed Chairman of the SLPMSC, Dr Lewie Diasz, commented: “It is an honour to lead the newly formed SLPMSC as we work to enhance CIM’s capacity to support and elevate the marketing profession in Sri Lanka.  

“This initiative comes at a pivotal moment in Sri Lanka, as organisations increasingly look to skilled marketers to drive revenue, shape strategy, and influence business decisions. Our team is committed to championing professional excellence, strengthening fellowship among CIM members, and ensuring that Sri Lankan marketers continue to develop the capabilities required to succeed in a rapidly evolving business environment.” 

Newswire: CIM Sri Lanka Hosts Vibrant Member Night Featuring Global Leadership and New Strategic Benefits 

As part of its remit, the SLPMSC recently hosted an exclusive Members' Night, which was attended by CIM Chief Executive Chris Daly. 

National Apprenticeship Week

Marketing Week: Why are brands ignoring the apprentice ‘value exchange’? 

CIM Director of Qualifications and Partnerships Maggie Jones and ex-apprentice Molly MacArthur ACIM, were both interviewed by Marketing Week on the value of apprenticeships, with testimonials included from Evie Bowers, Catalyst youth columnist, and Sophie Bolton, Ambassador for the East of England Apprenticeship Ambassador Network.  

HR Magazine: Apprentice reform is coming. Is HR ready? 

CIM Director of Membership, People and Workplace Sarah Lee-Boone was featured in a byline article for HR Magazine, outlining the government’s apprenticeship reforms and how HR leaders can prepare for these changes. 

Little Black Book: Are Apprenticeships in the UK Opening Doors or Papering Cracks Today? 

With £725m of additional Government funding expected to be allocated to apprenticeships over the next three years, CIM’s Director of Qualifications and Partnerships, Maggie Jones, outlined the significant value apprenticeships offer to both individuals and businesses – and how organisations can unlock their full potential. 

The Pitch 2026

Ethical Marketing News: 2026 shortlist revealed for CIM’s ‘The Pitch’ global student competition

The finalists for The Pitch 2026 have just been announced! Undergraduate and postgraduate students will take part in the final on 10th and 11th March, answering a challenge set by IBM.

Find out more here or in the article above.

Call for Government engagement

Decision Marketing: CIM joins coalition to call for Govt skills partnership 

CIM joined forces with a coalition of professional and membership bodies to call for closer Government engagement, which will help to drive skills development, productivity, and public service reform. 

European Marketing Agenda

Decision Marketing: Industry suffers lack of joined up AI and digital skills 

The European Marketing Agenda 2026, a report supported by CIM, provided fascinating insight into the state of play in the global marketing sector. 

Commenting on the findings of the report, CIM Chief Executive Chris Daly said: "AI is reshaping our profession; this report reinforces just how urgent it is for businesses to close the gap between their teams’ AI literacy and the accelerating pace of technological advancement. Building marketing capability is not simply a financial investment or a nice-to-have; it is a strategic necessity."