We continue to champion the issues that matter most to our members and the global marketing community.

Through our political affairs activity and our media relations, we have been promoting responsible, ethical and professional marketing, standing up for marketers across every sector of the economy.

Below is a summary of recent media coverage highlighting our perspectives, along with the latest developments shaping the profession:

CIM’s expansion into the GCC

Gulf News: Chartered Institute of Marketing to host exclusive launch event in Dubai

CIM received coverage in the Middle East after announcing the opening of a new regional hub in Dubai Knowledge Park in 2026.

After the announcement, CIM Chief Executive Chris Daly commented: "Marketing is central to growth and competitiveness. Our new hub in Dubai will help marketers across the GCC access the skills, knowledge, and recognition they need to thrive in a fast-changing economy."

Marketing capability in the GCC

Khaleej Times: What's driving marketing capability across the GCC

Chief Executive Chris Daly recently wrote an article for the Khaleej Times, introducing CIM to the GCC and explaining why marketing capability is critical for marketers and organisations alike – as well as supporting initiatives across the region.

IPA Bellwether Q4 Report

Campaign: 'Uncertainty remains in the ascendancy': IPA Bellwether adland reaction

CIM Chief Executive Chris Daly spoke to Campaign, as he reacted to the latest IPA Bellwether Report and the need for training to address skills gaps.

He commented: "It’s clear from the latest IPA Bellwether figures that the outlook for the UK marketing budgets remains uncertain. Economic headwinds continue to chip away at UK businesses – from ongoing price pressures in key categories, to continued cost challenges and mixed consumer confidence.

"We’ve also seen business confidence weaken recently, with many companies still unsure about future sales and investment in both staff and marketing."

Food and Beverage: EPR’s impact on the marketing sector

Food Manufacture: EPR: The hidden tax reshaping alcohol marketing strategies

Food Manufacture featured CIM’s Chair of the Food, Drink and Agriculture Group Mark Dodds' views on how Extended Producer Responsibility (EPR) is set to reshape alcohol aisles and disrupt long-established marketing strategies.

Black Friday: Buy Now, Pay Later

Little Black Book: Beyond the Bargain: Why Trust Is the Ultimate Black Friday Deal

Little Black Book featured CIM Chief Executive Chris Daly’s perspective on why marketers needed to act ethically during Black Friday, with ‘Buy Now, Pay Later’ becoming an option for consumers.

Applying Skills

London School of Economics and Political Science: The Credibility Gap: Why Marketers Need More Than Just Skills to Thrive in 2026

CIM recently received coverage from the London School of Economics and Political Science, with Learner Partnerships Manager Jonny Crawley and Customer Relationship Manager Aaron Holland speaking about why it's crucial for people to not just have skills, but also know how to apply them. 

CIM-Meirc partnership

Ethical Marketing News: New CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

Publications across the GCC continue to report on CIM's partnership with Meirc Training & Consulting, designed to elevate marketing capability across the region.

The importance of marketing remaining a human-first discipline

Marketing Communications News: Human Oversight: The Missing Link in AI-Driven Marketing

Chris Daly featured in a Marketing Communications News piece, along with Duncan Smith FCIM, Paul Hitchens FCIM and Caroline Cook FCIM, which explored the act of balancing the efficiency of AI with the creativity, judgement and empathy that only humans can provide.