Over the past few weeks, we have continued to increase our awareness and act as the voice of the profession.
We commented in a range of notable publications on topics, including: our growing international footprint, legislation impacting marketers, hyper-personalisation in the retail industry and the latest marketing trends our members need to know from the recent IPA Bellwether Report.
See below for a summary of some of the media articles featuring CIM’s views over the past few weeks:
AI in marketing
TechPros - Enterprise Thought Leadership Podcast: Chartered Institute of Marketing’s CEO Chris Daly on professionalising an industry adapting to AI
CIM’s chief executive Chris Daly recently featured on the TechPros Enterprise Thought Leadership Podcast, covering topics including ethical implementation of AI and the Global Professional Marketing Framework (GPMF).
Click here to listen to the full podcast on Spotify.
IPA Bellwether Q2 report
Decision Marketing: Bellwether reaction: Are one-to-one channels now king?
Chris Daly and senior CIM members from across the marketing sector reviewed and commented on the 2025 IPA Bellwether Q2 report, which was covered by multiple publications, including Decision Marketing:
“What we’re witnessing is a rebalance, rather than a full rebound. Performance-led channels like direct and digital marketing remain robust, but there’s also renewed interest in channels that build brand equity over time – especially with video.
“Marketers are recognising that sustainable growth hinges on consistency, creativity, and connection – factors which are amplified when data, purpose, and technology work together. As the macro picture gradually improves, marketers who maintain a clear vision and a steady hand will lead the charge into recovery.”
Click the link to see the full article.
We also drafted an article for members on the report, summarising the findings and gathering the thoughts of senior marketers on the data. Click here to see the piece.
Global Growth
Ethical Marketing News: The Chartered Institute of Marketing and the Macau Marketing Institute Renew Partnership
Following our partnership announcement with the Macau Marketing Institute last month, our chief executive Chris Daly expressed his thoughts in the publication:
“We are pleased to announce this renewed alliance with the Macau Marketing Institute, which will be key to advancing the marketing profession in Macau. The chance to make a difference in a specific region is an exciting opportunity for CIM, and we hope to see positive results from our targeted approach.”
Click the link to see the full article.
Learning News: The Chartered Institute of Marketing and the Marketers Association of Zimbabwe Form Alliance
CIM also announced a partnership with the Marketers Association of Zimbabwe during the latter stages of last month to advance the marketing profession across Africa.
Commenting on the partnership, Chris Daly, chief executive of the Chartered Institute of Marketing (CIM), said: "We are proud to announce this strategic partnership with the Marketers Association of Zimbabwe (MAZ), reflecting our shared commitment to advancing marketing excellence both in the United Kingdom and across Zimbabwe. As CIM continues to expand its global reach, we remain dedicated to equipping marketing professionals with the skills and knowledge required to thrive in a rapidly evolving landscape.”
Click the link to see the full article.
Hyper-personalisation and harnessing customer insights
Grocery Trader: Chartered Institute of Marketing – Harnessing customer insights in the age of hyper-personalisation
A leading retail publication featured a byline piece from Chris Daly on hyper-personalisation marketing. The piece was featured on publication’s website and in their bi-monthly magazine:
“Whether it is real time access to customer insights, or the ability to capitalise on emerging trends, marketers can gain a greater understanding of their audiences than ever before. There is now ample opportunity for marketers to ensure that campaigns are optimised, and the right messages reach the right people at exactly the right time.
“But despite all the benefits that data-driven marketing brings, it is vital that marketers remain mindful of responsible training practices and standards. Handling customer-data carelessly can lead to unwanted complications, resulting in potential significant financial penalties if it isn’t used responsibly.”
Click the link to see the full article.
US tariffs’ impact on marketing
Marketing Beat: Turning Trump's tariffs into strategy: A marketer’s guide to staying ahead
With marketers unsure of the impact of the US' new tariffs, Chris Daly spoke to Marketing Beat on how marketers can not only navigate US tariffs, but also use them to their advantage:
“Marketers must adopt a dual narrative: one that reassures domestic audiences about resilience and value, and the other that promotes growth and agility in international markets.
“But in the face of reports of shrinking marketing budgets and businesses pulling back on the reins, maintaining best practice and demonstrating the value of marketing is crucial. Keeping the following guidance front of mind will enable brand leaders to adapt to the current situation effectively, helping provide clarity and instil a sense of confidence in consumers in times of uncertainty.”
Click the link to see the full article.
2025 London Financial Services Summit
Financial Marketing Insights YouTube Channel: EMEA Financial Services Marketing Leaders' Summit 2025
The 2025 London Financial Services Summit, which took place at the Reuters office in Canary Wharf and was co-hosted by CIM, saw senior marketers from across the finance sector impart their wisdom during an enlightening event.
Click the following link for a summary of the summit.
PM Society partnership
Ethical Marketing News: The Pharmaceutical Marketing Society and the Chartered Institute of Marketing Announce Partnership
Our partnership announcement with the Pharmaceutical Marketing Society continues to gain coverage. CEO Chris Daly had the following to say about the alliance:
“We’re excited about this partnership with the PM Society as the pharmaceutical industry is an important sector that we work with regularly. This programme will further embed the value of developing high level capability and performance.”
Click the link to see the full article.
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