Media Round-Up: New CIM global partnership, Data Use and Access Act, AI-driven marketing

As we enter the latter stages of 2025, CIM continues to raise its voice in the national and international media and across Government.

Key topics for this round-up include: CIM's training partnership with Meirc Training & Consulting - elevating marketing capability across the Gulf Cooperation Council (GCC); the latest on the Data Use and Access Act; insight into the IPA Bellwether Report and the importance of marketing remaining a human-first discipline amid the rise of Artificial Intelligence technologies.

See below for a summary of some of the media articles featuring CIM, its views and latest news in recent weeks:

CIM-Meirc partnership

Onrec: New CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

CIM recently announced a training partnership with Meirc Training & Consulting, who will deliver a selection of CIM’s flagship courses across the GCC.

Commenting on the partnership, CIM’s strategy and commercial director James Sutton said: “We are delighted to announce our partnership with Meirc, an organisation that shares our commitment to advancing global marketing capability. At CIM, we believe the most effective way to unlock the potential of marketers across the GCC is by collaborating with a credible and experienced training provider like Meirc, whose proven track record spans decades of delivering world-class programmes.”

ME HR & Learning: CIM-Meirc Partnership to Empower Marketers Across the GCC with Global Best Practice

International publications also covered the partnership announcement in a range of languages, updating marketers across the world, for example ME HR & Learning.

The role of humans in AI-driven marketing

Little Black Book: Human Oversight: The Missing Link in AI-Driven Marketing

In a recent byline article for Little Black Book, Chris Daly reinforced the importance of marketing remaining a human-first discipline, despite the rise of AI in the sector.

Data Use and Access Act

Marketing Week: Charities on the rule change set to drive ‘£290m donation uptick’

CIM chief executive Chris Daly recently featured in a Marketing Week article, which explored the Data Use and Access Act 2025. Valuable insights from Laura Peberday ACIM and Brian Doidge FCIM are also included in the article.

2025 Q3 IPA Bellwether Report

Campaign: ‘Marketers continue to prove their mettle’: IPA Bellwether adland reaction

Following the launch of the 2025 IPA Bellwether Q3 Report, CIM chief executive Chris Daly provided his thoughts, which included why marketing budgets have grown and which marketing tactics are growing and declining.

"The latest IPA Bellwether report confirms what marketers are feeling, a climate of intense pressure where every investment must prove its value. With the Autumn Budget on the horizon and economic uncertainty a constant, the temptation to retreat into short-term tactics is understandable, but we must also not lose sight of long-term strategy and brand value."

World Marketing Forum

Lanka Business News: Sri Lanka to Host the Prestigious World Marketing Forum for the First Time

Chris Daly, CIM's chief executive, will deliver a speech at the World Marketing Forum (11th-15th November) in Colombo, Sri Lanka, sitting alongside CIM's presence at the event.

How brands can connect with women’s football audiences

Insider Sport: How storytelling is driving football sponsorship

CIM head of PR and external affairs James Delves recently spoke to Insider Sport on how brands can be authentic and connect with women’s football audiences, with the WSL season now in full flow.