Member Exclusive: Sustainable Marketing: How to communicate purpose, products and services

Sustainability is a communication challenge with significant rewards for people, planet and profit.

We have reached a place where sustainability and the challenges we face around climate change, biodiversity loss and the environment are part of our everyday conversations across business and society. With marketers being the communicators and story tellers of our organisations, how we talk about these challenges, our purpose, products and services is more critical than ever.

As Sir David Attenborough stated back in 2020, "Saving our planet is now a communications challenge."