Member Exclusive: Bringing brands to life through storytelling

Storytelling has taken the marketing world by storm. And with good reason.

Research suggests that:

• 55% of consumers are more likely to remember a story than a list of facts;
• storytelling can increase a product’s perceived value by 30%;
• and brands that tell compelling stories can enjoy a 20% increase in customer loyalty.

How does the magic work?

First, a memorable story reinforces a brand’s unique value. But only if the story brings that value convincingly to life.

Secondly, well-crafted stories create an emotional bond between brand and customer. Narrative engages our attention, our senses, and even our muscles. Stories generate empathy and identification. But only if they resonate with their audience.

So, if you want your brand story to work, you need to align it with your value proposition and the needs of your customers.

Join March’s member-exclusive webinar to discover how storytelling enhances brand engagement. We’ll see how narrative can bolster value propositions and foster deeper customer relationships. We’ll share real-world insights and examples, along with practical techniques that you can apply immediately in your own campaigns.

Log in and watch the webinar to discover:

• Why brands need stories: learn how to transform your unique brand assets into meaningful and memorable narratives.
• How to create persuasive stories: explore the key features of any effective story, how to structure brand narratives and where to find the most powerful characters.
• Integrating narrative into your brand strategy: apply the core techniques of storytelling across content channels and throughout the customer journey.