AI is the hottest topic in marketing. Will it replace marketers or help them work more effectively? AI can make you more productive, it can help you save time and money, and it can help you target your campaigns more effectively. If used correctly, AI can add huge value to the day-to-day work of a marketer. 

This webinar will help you understand how you can use AI to make your marketing more effective. We won’t just look at what AI is great at, we will also discuss its weaknesses. The session will focus on the impact AI is having on other marketing channels like search, online advertising and social media. 

Topics covered will include: the characteristics of great digital content and how AI can help you to deliver that, how AI allows you to personalise web content and target ads, and how AI can be used to help you predict the performance of your marketing activity. 

This session will be practical and thought-provoking. Strengths and weaknesses will be discussed. AI is not going anywhere soon, so make sure that you are equipped with the knowledge to decide which tools and applications will have the biggest impact on your business. 

Attendees will discover:

• What AI is good for and what its weaknesses are
• How to use AI to create engaging content
• How AI enhances your use of key digital channels like search, social media, online ads, and website personalisation.

Log in below and register now.