Member Exclusive: How to prove your marketing works (and why it matters)

Live broadcast: Wednesday 27 August 2025 I 13:00 BST

Marketing budgets are under greater scrutiny than ever. In today’s economic environment, the ability to clearly demonstrate the return on marketing investment is not just helpful – it is essential.

But for many marketers, ROI remains elusive. While performance dashboards and campaign data are in no short supply, truly measuring marketing’s business impact can sometimes feel like guesswork. Add in data silos, last-click attribution, and the challenge of long-term brand building, and it is easy to see why measurement and ROI reporting often get pushed to the bottom of the to-do list.

This webinar will help you break that cycle. You will learn how to take control of your measurement approach and confidently connect your marketing activities to business outcomes. We will cut through the noise, address common misconceptions, and provide practical strategies that you can apply right away – regardless of channel, budget, or business size.

Led by Chartered Marketer and consultant Gavin Llewellyn, this session will reframe how you think about marketing effectiveness and show you how to report results with clarity and confidence.

Register for our upcoming webinar below to discover:

• What to measure and why – Learn how to focus on the metrics that matter: those that reflect real business value, not just vanity statistics.
• How to build a meaningful measurement framework – Combine tactics such as attribution, customer lifetime value, and incrementality to create a more complete performance picture.
• Ways to win over stakeholders – Explore how to present your results in a way that gains buy-in from finance teams, senior leaders, and board-level audiences