Member Exclusive: How to successfully implement social media listening to support your strategy

Social listening can provide a window into how your customers behave and think, and allow you to predict emerging trends and conversations.

Take a structured approach to social media listening to ensure your strategy includes the most important and relevant information about your audience, responds quickly and effectively to positive and negative sentiment, identifies hot topics and viral opportunities, and builds strong and effective long-term relationships.

In this webinar, Julie will identify the most important social listening activities and discuss how your social media strategy can benefit from them.

Members can watch this webinar on-demand to learn about:

• Getting started with social listening
• Improving your strategy with social listening
• Tips on tools and techniques to save time and deliver results