The social media landscape is evolving rapidly and with AI becoming integrated into workflows, the pace of change has accelerated once again. Join CIM Course Director Steph Inez Matthews for this insight packed session which will give you a practical, hands-on toolkit to use AI to upgrade your social media marketing.
Whether you're a team of one or leading a full marketing function, this webinar will deliver the essential insights you need to leverage this powerful technology.
In this webinar, you'll learn how to create:
• Scroll-stopping assets in minutes. Uncover the latest AI image and design tools to produce, and adapt on-brand visuals.
• Video without the production budget. Explore cutting-edge AI video tools turning simple prompts into polished social content your audience will watch.
• Copy that sounds like you, not a robot. Learn how to train AI on your brand's tone of voice so every caption, hook and CTA feels authentic, not generic.
• Representative content: Understand the real risks of AI-generated content, from algorithmic bias and representation gaps to reputational blind spots that can damage trust overnight.
PLUS you’ll get 5 practical tips you can implement straightaway.
This session is designed for all marketers who are curious, ambitious yet time-poor. You don't need a tech background, just a willingness to learn, and work differently.

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