Member Exclusive: Whose ad is this? Making your brand instantly recognisable

For brands to stand the test of time, they must be distinctive, consistent and instantly recognisable. Instantly recognisable branding, advertising and packaging are key to getting your brand bought. But how do we measure and achieve distinctiveness?

During this session, CIM course director Max Stricker will reveal the most common branding fallacies and share how you can be sure your brand stands out from the crowd.

Members can watch this webinar on-demand to discover:

• Why brand consistency is a must-have
• How to measure the distinctiveness of your brand
• Steps to make your brand instantly recognisable