Overview
Join us in October for the annual CIM and Henley Business School event for senior marketers and CMOs.
This year’s event will focus on how marketers can lead the digital future.
Topics include:
- Essential characteristics for leadership
- Artificial Intelligence and it's impact on marketing today
Expert speakers from across the marketing industry will be joining us at the beautiful Greenlands campus in Henley-on-Thames for an afternoon of practical insights, which you can implement in your day-to-day role.
Sessions and speakers:
The line-up of sessions and speakers includes:
- What are the essential leadership characteristics in the emerging digital marketplace?
Anu Adegbola | Paid Search Consultant and Founder | The Marketing Anu
- Why do customers do what they do - and how can marketers use that knowledge to create greater impact?
Luan Wise | Social Media Consultant & Trainer
Dr Tom Bowden-Green | Senior Lecturer in Marketing and behavioural science researcher
- How do we lead responsible marketing change?
Siobhan Meaker | Co-founder | Better Strategic Consultancy
- Have we stopped Googling?
Becky Simms | CEO | Reflect Digital
- Identifying future scenarios
Panel discussion with various speakers
The prices shown when purchasing tickets are ex-VAT. When you get to the checkout page the VAT will then be added to the price.
Accommodation is available at the Greenlands Campus of the Henley Business School. You can access a discounted rate by using the code henleycourse. Please click here to find out more and to book your room.
On the day
Registration and lunch is from 12:30, the event starts at 13:15 and finishes at 18:30. If you have any dietary requirements please inform the team at cim.events@cim.co.uk at the time of booking to ensure your dietary needs can be catered for.
For those on our CPD programme, by attending this event you can claim the following credits:
CPD category: Digital agility
CPD duration: 4 hours
The refreshments room will be used as a quiet space during sessions.
The building is Wheelchair accessible. There is disability access to the left of the main building entrance, which comes out to the main lecture theatre we are using. There is a lift to upper floors
Lighting is overhead and adjustable so can be adjusted for sensory needs.
There is an accessible toilet on the ground floor. Other toilets on the ground floor are gendered, but there are gender neutral toilets on upper floors.
| Time | Session | Speaker(s) |
| 13:30-14:15 | Have we stopped googling? | Becky Simms - CEO of Reflect Digital |
| 14:15-15:00 | What are the essential leadership characteristics in the emerging digital marketplace? | Anu Adegbola - Paid Search Consultant & Founder of The Marketing Anu | Dr Fabio Goncalves de Oliveira - Lecturer in Entrepreneurship and Innovation at Henley Business School |
| 15:15-16:00 | From insight to action: Bridging the gap between psychology theory and marketing practice | Dr Tom Bowden-Green - Senior Lecturer in Marketing and behavioural science researcher | Luan Wise - Social Media Consultant and Trainer |
| 15:15-16:00 | How do we lead responsible marketing change? | John Grounds - John Grounds Consultancy Ltd | Siobhan Meaker - Co-founder of Better Strategic Consultancy |
| 16:15-17:00 | Identifying future scenarios in marketing | Siobhan Meaker - Co-founder of Better Strategic Consultancy | Marie Wilcox - VP of Marketing at Binalyze |
