Overview
Join Chris Daly, our Chief Executive and Scotland’s leading marketers at this year’s CIM Scotland Conference and explore how responsible marketing isn’t just ethical, it’s a powerful business strategy. With over 83% of consumers choosing brands that reflect their values, the time to act is now.
This event will equip you with proven strategies, real-world case studies, and practical insights to help your business thrive through ethical, sustainable, and customer-first marketing. Learn how transparency and trust can fuel brand loyalty and deliver measurable ROI.
Why attend?
- Gain actionable insights from top marketing leaders
- Explore sustainable practices that drive growth
- Strengthen customer relationships through ethical engagement
- Discover campaigns that benefit both society and your bottom line
Whether you're looking to future-proof your brand or lead with purpose, this conference will show you how responsible marketing can be your competitive edge.
Don’t miss your chance to be at the forefront of marketing’s next evolution. Secure your spot today and unlock the commercial potential of responsible marketing.
This event is kindly supported by ScottishPower.
On the day
Registration and networking from 12:30, the event starts at 13:15 and finishes at 18:30.
Afternoon tea and refreshments will be provided. If you have any dietary requirements please inform the team at cim.events@cim.co.uk at the time of booking to ensure your dietary needs can be catered for.
For those on our CPD programme, by attending this event you can claim the following credits:
CPD category: Data & insights
CPD duration: 4 hours
| Session | Details | Speaker |
| Climate change - finding the language for action | The climate crisis is no longer a technological or scientific challenge, but a communications one, demanding language that inspires public engagement to match the urgent transformation away from fossil fuels. | Sam Gardner - Head of Climate Change & Sustainability | ScottishPower |
| How community centricity helps put responsibility at the heart of modern marketing | In today's fragmented media landscape, effective and responsible marketing means shifting to community-centred planning that earns attention by genuinely understanding and serving specific communities. | Alice Brady - Chief Strategy Officer | Responsible Marketing Advisory |
| Building citizen brands: Marketing with impact | In a time of climate urgency and rising social expectations, marketing can drive lasting impact by aligning brand strategy with purpose, as shown through the citizen brands approach that delivers value for people, planet and profit. | Caroline Bates - Founder | Citizen Good |
| Building trust through authenticity and ethics - face value and fashion - all is not what it seems | How can marketing rebuild trust in the face of ultra-fast fashion by championing authenticity, ethics and co-created consumer engagement amid rising concerns? | Dr Elaine Ritch - Reader in Fashion, Marketing & Sustainability | Glasgow Caledonian University |
| Standing for something sets you apart | How can building outspoken vales into your business attract the most sought-after clients in the world? Reject industry expectations and carve out a lane that's yours, without compromising your values or silencing your voice. This session explores what it actually means to forge your own path as a creative, no matter your background, beliefs, or discipline. | Barrington Reeves - Founder | Too Gallus |
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