Overview
Join us in Edinburgh for our next CIM Scotland Social of 2026.
We'll be joined by Craig Edwardson, Founder of Edwardson Digital and Lead Digital Consultant at Flourish, where we'll discuss 'What drives success when it comes to B2B lead generation via digital advertising?'. Craig will focus on expectation setting, attribution and collaboration between sales and marketing, getting under the skin of account based marketing and challenging us to move beyond measuring clicks and to foster longer term thinking in our digital planning. He'll consider how the audience, the proposition, the channel and the creative need to be integrated to maximise impact.
Craig has over 15 years experience in digital marketing, specialising in paid digital and is an Advisory Board Member for The Marketing Society Scotland.
We can't wait to see you there!
On the day
Registration and networking from 08:30, the event starts at 09:00 and finishes at 10:00. Pastries and refreshments will be provided. If you have any requirements please inform the team at cim.events@cim.co.uk at the time of booking.
For those on our CPD programme, by attending this event you can claim the following credits:
CPD category: General business skills
CPD duration: 1 hour
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