Overview
Join us in Edinburgh for our first CIM Social of 2026.
We'll be joined by Alastair Stewart from Orbit Communications, where we'll discuss creating a positive narrative in a world where we expect brands to be good citizens. Consumers are now expecting brands to stand for more than just making a profit. Using the crowded renewables sector as a case study, Alastair explores where brands can successfully walk the path of sharing positive environmental initiatives whilst minimising toxic blow-back, using PR and public affairs strategies to turn the tables at a hyperlocal level.
Alastair Stewart is Account Director at Orbit Communications, an award-winning communications consultancy. He is a national columnist specialising in Scottish history, devolution and UK politics. His bylines include The Times, The Scotsman, The Herald and the Edinburgh Evening News.
We can't wait to see you there!
On the day
Registration and networking from 08:30, the event starts at 09:00 and finishes at 10:00. Pastries and refreshments will be provided. If you have any requirements please inform the team at cim.events@cim.co.uk at the time of booking.
For those on our CPD programme, by attending this event you can claim the following credits:
CPD category: General business skills
CPD duration: 1 hour
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Event Pricing
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