Youth marketing: Reaching the generation Y/Z audience *cancelled*

November 15, 2016

6:00 PM - Gloucestershire

*This event has been cancelled*

This evening event will introduce and explore engagement with the hard to reach generation Y and generation Z audiences.

The first session will introduce the concept of generational differences, look at why brands are keen to engage with teens and young adults and how millennials and screenagers are disrupting the market.

The second session will provide a case study of how local fashion brand SuperDry became a global success and how they have engaged with youth audiences.

 The third session will feature a millennial panel, giving you the opportunity to ask questions on brands, influences and much more.

Speakers:

Debbie Scott, Spark and Bangle, Education and Youth Marketing Consultant. Debbie is a freelance marketing and research consultant specialise in the youth and education marketing. Debbie was previously Head of Insight and Head of Education for UCAS Media, the commercial services arm of UCAS and has a wealth of experience with the Higher Education sector. Debbie now helps education providers understand new audiences and advises suppliers on the higher education sector.

Fran Pearce, Global Market Manager, SuperGroup Limited. Millenial Panel.

CPD duration: 2 hours

CPD category: Insights

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are a non-EU resident, please contact the Network Support team to make your booking.