Strategy: How it works in practice?

November 30, 2016

6:00 PM - Birmingham

Strategy is often idealised as a rational, planned, linear and considered process, when in reality it is often messy, subjective, political and emergent.

Dr Gary Burke and Dr Carola Wolf will present insights from their research about how strategy is done in practice and how practitioners navigate through the difficulties and complexities of strategy work.

The second part of the evening will be a plenary discussion and the start of a conversation / research theme around, “How marketing works in practice”, applying some of the speakers research insights from strategy to a marketing environment.

Speakers: Gary is a senior lecturer who joined Aston Business School in 2010 after receiving his PhD. He has published in leading management journals and has held management positions in multinational companies and Aston’s Executive Development Programme.

Carola gained her PhD from the University of St. Gallen/Switzerland before joining Aston Business School, where she is a lecturer in strategy. She has recently published a review of Strategic Planning Research in the Journal of Management.

CPD duration: 2 hours
CPD category: Strategy

Registration is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are non-EU resident, please call the Network Support team to make your booking.