How to create an award-winning PR campaign

This workshop, facilitated by Con Franklin, MD of Health at global public relations firm Ketchum will examine a current PR campaign, outline the client’s brief, explain the challenges and thinking behind the campaign and report on its success. After a break for refreshments, you will have the opportunity to put your creative skills into practice by suggesting ideas for a forthcoming campaign. This promises to be a fun, engaging and interactive session.

Ketchum is a leading global communication and public relations consultancy serving clients in several different industries over seventy countries. Part of the Omnicom Group, Ketchum has won a number of awards for their campaigns which include Essity Libresse: #BloodNormal, Kimberly-Clark: Tubeless Toilet Paper, Pfizer: Screen Test and Reese’s: Outrageous Halloween.

This is the third in our series of CIM/LSBU Marketing Club events.

Speaker

Con Franklin, MD of Health at Ketchum PR. Con is a senior health and life sciences communicator with over 19 years' experience in creating brand, corporate and internal communication strategies for some of the biggest names in global medicine. He has worked at all stages of the Rx product lifecycle, from pre-clinical and clinical development, FDA and EMA authorisation and post-marketing strategy, with clients including Bayer, EFPIA, Shire, Baxter, Medtronic, AbbVie and Harvard Medical School. He holds particular expertise in trial data dissemination, media relations, internal comms and global advocacy strategy.