Mastering the art of lead generation and conversion

Overview

This event is targeted at B2B markets where professionals are looking to learn more on mastering the art of lead generating using digital marketing responsibly, connecting this with CRM and generating value based conversations that deliver commercial opportunity. Thus improving collaboration through the growth strategy of any organisation and sharing real-world examples of the good, the bad and the learnings across this from the panellists. 

Learning Outcomes: Strategy, CRM, B2B marketing, digital ROI to lead generation and customer experience 

Confirmed speakers: 

Donald Horsfall
Eric Doyle | Crux Consultancy
Steve Milne | Group Director of Strategy | Fifth Ring

 

Canapes and refreshments will be provided. Registration from 17:30, the event starts at 18:00 and finishes at 20:30. If you have any dietary requirements please inform the team at cim.events@cim.co.uk at the time of booking to ensure your dietary needs can be catered for.

For those on our CPD programme, by attending this event you can claim the following credits:

CPD category: Customer experience
CPD duration: 2 hours